Performance Marketing Manager
Capital One’s Small Business Bank (“SBB”) is entering an exciting time of national growth powered by the national rollout of digital account opening. The Performance Marketing team is at the forefront of SBB’s growth strategy, building the engine to propel SBB’s growth. The team drives acquisitions and brand awareness through a robust and growing suite of channels including affiliates, paid and unpaid search, display, paid social, email, and in-app messaging.
We are looking for a well-rounded Marketing Manager to join our team and drive cross-channel content and product marketing strategy. This person will own our search engine optimization (SEO) strategy with a focus on AI search readiness and support channel leads by developing end-to-end marketing strategies for our suite of business banking products. You will work closely with our entire SBB Marketing team, consisting of Business Analysts, Marketers, and Project Managers. Additionally, you will partner closely across LOBs with our Brand Creative, Business Card & Payments (BC&P) Marketing and Retail Bank Marketing teams.
Key Responsibilities:
- Lead our unpaid search engine optimization (SEO) owning and driving the analytics, content strategy, and execution in partnership with an external vendor
- Develop and maintain a portfolio of value propositions (RTBs) for our core business checking and savings products and manage the substantiation process to ensure legal and regulatory compliance
- Review creative assets to ensure messaging is being applied consistently across channels
- Partner with channel leads to develop and execute integrated campaign strategies that align to our core value propositions and incorporate messaging insights from recent campaign performance
- Develop cross-channel go-to-market plans for new SBB products and features
- Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market
- Oversee end-to-end creative development with internal creative teams and external agencies to bring product marketing strategy to life
Here’s what you’ll need to be successful:
- High level of initiative and ownership, ability to coordinate efforts across diverse functional groups
- Ability to self-direct and task switch between strategic and tactical initiatives regularly
- Succinct, focused written and verbal communication skills
- Exceptional analytical and problem solving skills
- Preference to work on highly ambiguous projects – where you are expected to test hypotheses and stand up best practices that don’t exist today
- Diligent listening skills and the ability to adapt approach among diverse audiences to tease out insights and pain points
- High degree of comfort bringing ideas to the table that might at first seem absurd – then quickly build a case for testing and ultimately a recommendation for pursuit, scaling or abandoning
- Confidence to ask hard questions and push into uncharted territories – and not defaulting to the status quo before exploring new paths and quantifying risk / reward
THE BIG THREE:
Whole Brained – equally analytical and creative, and deftly employing both skills to deliver bold programs that deliver substantive outcomes
Fearless Leadership – highly-disciplined self-starter with a strong POV who can positively, effectively lead themselves and others, often in ambiguous and/or new territory
Collaboration & Influence – ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to the underlying business strategy
Basic Qualifications:
- Bachelor’s Degree or Military experience
- At least 5 years of experience in building and executing marketing strategy
- At least 3 years of product marketing experience building value propositions and go-to-market strategies to bring new products to market
Preferred Qualifications:
- Master’s Degree
- 6+ years of product marketing experience in a fast-paced, technology-forward culture
- 7+ years of experience in multi-channel marketing (planning, execution, performance analysis)
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $151,900 - $173,400 for Manager, Marketing
Richmond, VA: $138,100 - $157,700 for Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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