Performance Marketing Manager, Sem + Shopping

Uber Uber · Consumer · San Francisco, CA · Marketing

Uber is seeking a Performance Marketing Manager for SEM + Shopping to manage and optimize global paid search and shopping campaigns. This role involves independent campaign management, keyword research, A/B testing, budget pacing, performance analysis, and product feed audits across platforms like Google Ads and Microsoft Ads. The ideal candidate will have 3+ years of experience in paid search and shopping campaigns, with a strong understanding of Google Ads and Merchant Center.

What you'd actually do

  1. Independently manage and optimize SEM and Shopping campaigns, ensuring continuous performance improvements across Google Ads, Bing Ads, and Merchant Center.
  2. Execute keyword research, A/B testing for ad copy, bidding strategy adjustments, and budget pacing with minimal handholding.
  3. Monitor, analyze, and report on key campaign metrics (e.g., ROAS, CPA, CTR, CVR), flagging performance risks or opportunities proactively.
  4. Audit product feeds regularly and identify enhancements to drive Shopping campaign success.
  5. Stay current on SEM industry trends, algorithm changes, and platform updates, bringing new ideas to the table regularly.

Skills

Required

  • 3+ years of hands-on experience running and optimizing paid search and Shopping campaigns
  • Bachelor's degree in associated field

Nice to have

  • Strong command of Google Ads (Search + Shopping), Ads Editor and Google Merchant Center.
  • Demonstrated ability to manage projects and campaigns independently with minimal oversight.
  • Proactive mindset with strong critical thinking and the ability to solve problems without waiting for direction.
  • Highly organized with strong attention to detail, and a bias for action.
  • Experience at a brand, in-house marketing team, or direct-to-consumer business is highly preferred. (Agency experience is also welcome.)
  • Experience supporting global campaigns
  • Advanced Shopping campaign and feed management.

What the JD emphasized

  • Independently manage
  • minimal handholding
  • proactively
  • minimal oversight
  • Proactive mindset
  • solve problems without waiting for direction
  • bias for action