Performance Marketing Strategy Manager I

Uber Uber · Consumer · San Francisco, CA · Marketing

Performance Marketing Strategy Manager I for Uber Eats delivery vertical in APAC, responsible for crafting global paid channel strategy (SEM, Display, Social & Affiliate) and collaborating with regional leads and channel excellence teams.

What you'd actually do

  1. Build the paid channel strategy for our delivery business in collaboration with strategy & planning, operations, and finance teams.
  2. Build plans in collaboration with channel excellence teams that guide the execution of the paid channels strategy for our delivery business.
  3. Proactively monitor and report on performance and insights, then provide strategic recommendations on how paid channels can address local marketing challenges.
  4. Work closely with channel excellence teams to turn initiatives launched by the delivery vertical into globally scaled solutions.

Skills

Required

  • performance marketing
  • multi-channel strategies
  • cross-channel strategies
  • data analysis
  • business acumen
  • analytical approach

Nice to have

  • ROAS performance marketing framework
  • AdTech
  • incrementality measurement
  • Performance Marketing budgets
  • stakeholder management
  • strategic thinking
  • communication
  • proactive approach
  • organization
  • self-starter

What the JD emphasized

  • 4+ years of experience in performance marketing, specifically in building multi-channel and cross-channel strategies