Performance Marketing Strategy Manager II

Uber Uber · Consumer · San Francisco, CA · Marketing

Senior Performance Marketing Strategy Manager II at Uber, focusing on global paid marketing strategy across key business verticals. This role involves translating local business needs into paid marketing strategies, advising stakeholders, and collaborating with channel and regional teams. It requires strategic planning, performance analysis, and thought leadership in global forums.

What you'd actually do

  1. Own the paid media strategy across channels (SEM, Social, Display, & Affiliate), ensuring alignment between global marketing objectives and local business realities.
  2. Advise business stakeholders  on how paid marketing can accelerate adoption, solve strategic problems, or support core product launches.
  3. Work closely with Channel teams to turn regional initiatives into globally scaled solutions and ensure flawless execution of media plans.
  4. Proactively monitor and report on performance and insights; review and challenge channel-specific plans to ensure efficiency and alignment.
  5. Act as a key voice in global forums representing paid marketing strategy, driving alignment and influencing strategic direction across teams

Skills

Required

  • 7+ years in Performance Marketing, Growth Marketing, or Marketing Strategy
  • Bachelor’s degree in Marketing, Business, Economics, or equivalent practical experience

Nice to have

  • Ability to structure and synthesize complex data into actionable strategies that support executive decision-making.
  • Strong understanding of ROAS-driven marketing, attribution, incrementality, and financial tradeoffs in growth strategy.
  • Comfort operating as a senior individual contributor with the ability to lead and influence cross-functional teams in a large, matrixed organization.
  • Experience managing or advising on large media budgets across international markets (e.g., EMEA, APAC, or North Asia) and an understanding of local media landscapes.
  • Exceptional communication skills with the ability to create high-impact narratives for both technical and non-technical stakeholders.
  • Experience with enterprise-level AdTech (MMPs, lift testing, automation platforms) and modern growth measurement frameworks.

What the JD emphasized

  • proven track record of building multi-channel strategies
  • Ability to structure and synthesize complex data into actionable strategies that support executive decision-making.
  • Strong understanding of ROAS-driven marketing, attribution, incrementality, and financial tradeoffs in growth strategy.
  • Experience managing or advising on large media budgets across international markets