**The Opportunity **
As Performance Media Manager, Paid Social, you will play a critical role in amplifying owned social content and influencer activations across Adobe Creative Cloud channels. This means taking what’s already resonating organically and scaling it through paid strategies to increase reach, engagement, brand impact, and content insights. You’ll ensure that our owned social efforts don’t just live within organic walls—they become powerful drivers of awareness and consideration.
Creative Cloud products are used to make the most visually engaging digital experiences anywhere, and Adobe is uniquely positioned to capitalize on the nature of platforms like Facebook, Instagram, Snapchat, YouTube, TikTok, LinkedIn and whatever is next.
In this role, you’ll focus on crafting innovative paid social strategies that translate business goals into relevant customer experiences that drive engagement and down funnel impact. Your challenge is to evolve paid social strategy, drive testing and innovation, and help make Adobe a world-class social media marketer. In addition, you will collaborate on broader cross-functional campaigns, experiments, and effectiveness measurement with Social Strategy, Integrated Marketing Analytics, Product Marketing, and Go to Market Business Unit teams.
**What you'll Do **
- Lead the development of outstanding social media strategies across business units to support brand & performance based goals
- Partner with an outside agency to plan and activate paid social media budgets across platforms (Meta, YouTube, Tiktok, LinkedIn, Pinterest, Snapchat)
- Proactively drive measurement projects with performance insights & data science partners while building a testing & optimization driven culture across teams
- Evaluate content performance and partner with Social teams to optimize content
- Continuously test creative and new placements to improve content effectiveness
- Drive targeting consistency across audience management platforms
- Review media landscape and test plans/results quarterly
- Build testing methodology for new platforms and content, and establish performance thresholds for further investment
**What you need to succeed **
- 5+ years experience, Tech or SaaS experience preferred
- Ability to navigate a matrixed organization and represent team with integrity and self-sufficiency
- Proven expertise in performance marketing with a preference for paid social media expertise
- Ability to learn new technologies, products, or systems quickly
- Robust analytical skills - the ability to digest large amounts of data, identify trends and pursue the right questions to take action
- Ability to work effectively within a team in a fast-paced, growth environment
- Ability to organize and prioritize multiple projects and deadlines with minimal oversight
- Strong written and verbal communication and problem-solving skills with impeccable attention to detail
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $87,300 -- $167,250 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $115,500 - $167,250
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.