Performance Senior Analyst, Ncx

Netflix Netflix · Big Tech · United States · Remote · Marketing

Netflix is seeking a Performance Senior Analyst for its Product Merchandising organization, focusing on new content categories like Live, Games, Podcasts, and Sports. The role involves developing a learning agenda, designing and analyzing experiments, and understanding member behavior and merchandising effectiveness. Success requires expertise in content distribution, experimentation, data storytelling, and collaboration.

What you'd actually do

  1. Develop and own a learning agenda for our new content categories, including writing experimentation frameworks, metrics, and observational analyses to understand how these new content categories are performing (both at the title and catalog levels), how our members are interacting with them, and the effectiveness of our merchandising strategies. This role demands a deep understanding of consumer behavior, promotional funnels, and product performance.
  2. Partnering with the NCX Merchandising team to plan and measure activations for our new content categories, both globally and locally.
  3. Working with the other Performance teams to support efforts to standardize distribution performance reporting, helping identify cross-team best practices to enhance scalability and consistency in analytics. This includes collaborating with other Performance teams to evolve self-serve Merchandising dashboards/tools as a whole.
  4. Serving as a subject matter expert and a primary point of contact for promotional data for our new content categories, supporting our NCX Product Merchandising teams.

Skills

Required

  • SQL
  • Experimentation (AB tests)
  • Metrics understanding
  • Data analysis
  • Storytelling with data
  • Communication
  • Presentation skills

Nice to have

  • Content distribution
  • Consumer behavior
  • Promotional funnels
  • Product performance

What the JD emphasized

  • advanced knowledge of content distribution
  • experimentation metrics
  • concepts
  • curious mindset
  • collaborative spirit
  • comfortable at the intersection of data and creativity
  • translating information (data, facts) into understanding (stories and takeaways)
  • Technical expertise in experimentation (AB tests)
  • writing and reading queries (SQL)
  • metrics understanding
  • Demonstrated experience with storytelling skills, especially with data analysis (visual slides, memos, synthesizing quantitative and qualitative insights)
  • Strong communication and presentation skills
  • Must be a self-starter who can work independently
  • Genuine interest and curiosity in Netflix’s business, product, content, and the entertainment industry