Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.
What is The Role
Our Marketing organization is building an AI-powered intelligence system to drive strategy, insights, and revenue. We are looking for a Principal Analytics Engineer to lead the design and build of this foundation. This role is about more than just writing code—it’s about creating the semantic blueprint for how Elastic understands and interacts with its business data.
You will synthesize complex data streams into a unified, high-fidelity system that serves as the "source of truth" for the entire customer journey. By engineering a structured knowledge layer, you will enable Elastic to scale Go-To-Market (GTM) efforts in a world where data must be optimized for human reporting, predictive science, and conversational AI alike.
What You Will Be Doing
- Architect the Foundation: Design and build the core BigQuery and dbt infrastructure that powers Elastic’s marketing intelligence, transforming raw signals into high-fidelity, agent-ready data products.
- Enable AI & Agents: Develop the semantic layer and structured knowledge base that allows AI agents to accurately "talk" to our business data and reason through complex performance questions.
- Map the Journey: Integrate disparate signals across digital, product, and sales into a unified lifecycle model that tracks the customer’s path from discovery to revenue.
- Scale through Partnerships: Partner with Enterprise, Product, Sales, and Finance teams to align on shared metrics while mentoring other engineers to uphold high standards for our data foundation.
What You Bring
- Data-as-a-Product: You treat data as a high-value product. You are dedicated to the user experience of data—ensuring it is discoverable and reliable for both human teammates and AI agents.
- Technical Proficiency: Deep experience with BigQuery, dbt, and semantic layers (e.g., dbt Semantic Layer, Vortex AI). You have a proven ability to apply automation or LLM-assisted workflows to the data modeling lifecycle.
- Architectural Design: Ability to build complex, interconnected systems by starting with the desired outcome and working backward. You enjoy creating extensible frameworks that empower others to innovate.
- Systems & Design Thinking: The ability to look at a complex web of data and see the underlying architecture required to make it simple and extensible.
- Collaborative Communication: A track record of "translating" technical debt into business value and coaching peers through complex architectural hurdles.
- Operational Excellence & Governance: You treat data as infrastructure. You have deep experience implementing data contracts, automated quality monitoring (DQM), and governance frameworks that ensure metrics remain consistent, secure, and reliable across the enterprise.
Bonus Points
- GTM Fluency: A strong understanding of Go-To-Market mechanics—knowing how technical data structures translate into business-critical concepts like customer acquisition, attribution, and revenue.
- Marketing Science Foundations: Familiarity with Marketing Mix Modeling (MMM), causality, or incrementality analysis to help the business understand the true ROI of different channels.
- Privacy & Ethics: Understanding of GDPR/CCPA compliance and how to manage data privacy and consent within a marketing stack, especially when training AI models.
- Identity Resolution: Proven experience with Identity Stitching or Customer 360 frameworks to unify anonymous digital signals with known customer records.
- AI Production Scaling: Experience moving AI models or agentic workflows from experimental pilots into standardized, production-level deployments.
#LI-JM5
Compensation for this role is in the form of base salary. This role does not have a variable compensation component. The typical starting salary range for new hires in this role is listed below.
These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.
An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.
Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company-matched Registered Retirement Savings Plan (RRSP) with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.
The typical starting salary range for this role is:
$154,000—$243,600 CAD
Additional Information - We Take Care of Our People
As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.
We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.
- Competitive pay based on the work you do here and not your previous salary
- Health coverage for you and your family in many locations
- Ability to craft your calendar with flexible locations and schedules for many roles
- Generous number of vacation days each year
- Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with minimum of 16 weeks of parental leave
Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.
We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co. We will reply to your request within 24 business hours of submission.
Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster)
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