Principal Architect, Consumer Data Platform, Measurement & Attribution

Warner Bros Discovery Warner Bros Discovery · Media · Atlanta, GA +1 · Technology

Principal Architect to lead the design and implementation of a next-generation Consumer Data Spine for AdTech strategy, focusing on identity resolution, clean room integrations, and privacy-compliant data activation across digital and streaming platforms. The role requires architecting scalable, secure, and interoperable data infrastructure for targeted advertising, campaign insights, and audience measurement and attribution.

What you'd actually do

  1. Architect and lead the development of Converged AdTech’s new Consumer Data Spine, enabling unified identity resolution across millions of devices
  2. Design and implement clean room infrastructure to support high-fidelity audience activation, measurement, and attribution with agency partners
  3. Collaborate with product, engineering, legal, and privacy teams to ensure compliance with CCPA, CPRA, GDPR, VPPA, and emerging regulations
  4. Define and enforce architectural standards for data interoperability, scalability, and security across AdTech systems
  5. Partner with internal stakeholders to align data infrastructure with business goals for targeted advertising and campaign performance

Skills

Required

  • 15+ years of experience in data architecture, AdTech, or enterprise data platforms
  • Proven track record leading the design and implementation of large-scale identity resolution systems and data clean room infrastructure
  • Deep understanding of first- and third-party data strategies, audience targeting, campaign measurement, and attribution
  • Strong knowledge of data privacy regulations including CCPA, CPRA, GDPR, and VPPA, with experience operationalizing compliant data systems
  • Experience collaborating with cross-functional teams including Product, Engineering, Legal, and Privacy
  • Demonstrated ability to deliver complex data infrastructure projects under tight timelines (e.g., 3-month delivery cycles)
  • Expertise in data interoperability, API integrations, and scalable data pipelines
  • Strong communication and leadership skills, with experience mentoring technical teams and influencing executive stakeholders
  • Experience with cloud-based data platforms (e.g., AWS, Databricks, Snowflake)
  • Familiarity with clean room technologies and integrations with agency partners
  • Background in media, streaming, or digital advertising ecosystems
  • Knowledge and experience with digital ad serving technologies (Freewheel, GAM)

What the JD emphasized

  • CCPA, CPRA, GDPR, VPPA, and emerging regulations
  • privacy-compliant data activation
  • identity resolution
  • clean room infrastructure
  • measurement and attribution