Principal Associate, Brand- Market Research and Social Insights
Capital One Auto is seeking a strategic researcher with experience in social listening and curating industry insights to inform business outcomes. This role will be a part of the Capital One Auto - Brand Awareness team, with a focus on B2C & B2B market research. You will be the voice of the customer, translating real-time expectations and digital conversations into actionable insights that shape our future products, services, communications and marketing programs. The ideal candidate is a strategic, analytical, resourceful, team player that is passionate about the power of evidence-based insights.
What you’ll do:
- Translate complex, real-time social conversations and customer feedback into compelling, actionable insights that fuel business strategies, product improvements and communications programs.
- Serve as a subject matter expert in social and digital analysis, partnering with internal stakeholders to define and deliver critical reporting and analysis needs.
- Act as the first line of defense for brand reputation: Proactively monitor anomalies, identify reputation risks, and ensure clear, timely escalation.
- Lead the insights discovery process: Cull themes and trends from data, distilling key performance indicators, and appropriately organize information to compel outcomes
- Keep up with competitive automotive marketplace and trends, partnering with internal teams
- Manage vendor relationships to enable social listening, and curating custom dashboards, as needed.
- Act as a steward for well-managed processes, identifying opportunity gaps where uncovered
What you should bring to the role:
- An entrepreneurial spirit, initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results
- A love for following trends and helping brands connect with their audience in social-first ways
- Knowledge of social media best practices and guidelines including: targeting, channel strategies, KPI development, high-level understanding of paid social media, analytics / insight tools
- Big picture thinking, connecting the dots between multiple experiences to create one seamless customer-focused brand
- Skilled relationship-builder with strong aptitude for client relationship management
- Able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
- A passion for leveraging data, metrics, and themes to drive results
- A curious mindset, ready to dig in on consumer & automotive dealer attitudes/behaviors/trends and draw insights
- Highly effective communication skills with outstanding writing, editing, and presentation abilities for executive-level audience
- Strong working knowledge of Google Suite Sheets, Docs and Slides
Basic Qualifications:
- Bachelor’s Degree or Military experience
- At least 3 years of market research, public relations, digital marketing, social media marketing or social media listening experience, or a combination
- At least 3 years of experience writing communications and presentations for leadership and non-leadership audiences
****Preferred Qualifications: ****
- At least 6 years of digital marketing, public relations, social media management or marketing experience
- At least 4 years of enterprise-level social listening tools such as Sprinklr, Brandwatch, Sprout, Synthesio, Meltwater, Netbase Quid, or Pendulum Intelligence
- At least 2 years of experience in financial services, or other highly regulated industry
- At least 2 years of experience in the automotive industry
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Plano, TX: $109,900 - $125,400 for Principal Associate, Brand
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).