Principal Associate, Content Strategist (Tech Blogs)
Principal Associate, Content Strategist (Tech Blog)
At Capital One, we use real-time data at scale, AI and machine learning, and the power of the cloud to solve challenging industry problems and build products, services, and experiences that can make a real difference in millions of peoples’ lives. Now, we need a content strategist to help tell these highly technical stories. In this role, you’ll lead the strategy for Capital One’s Tech Blog, working across tech and marketing teams to produce content that connects with a global community of technologists who seek deeply technical information that shows the work behind the hype.
We are seeking someone who understands and identifies complex technical stories, can engage internal authors, and package stories into compelling, high-quality blog articles that appeal to a niche technologist audience. This role is ideal for someone with a background in technical writing, engineering, or science, who can seek out and promote topics that will capture the attention of this fast-paced technology field that includes data scientists and researchers, software engineers, and data management professionals. You’ll collaborate with associates from across the company, manage stakeholder relationships, set a strategic roadmap to growth, and deliver meaningful content that showcases why Capital One is a leader in technology.
What you’ll do
- Set strategy for the external-facing Capital One Tech Blog, ensuring articles align with Brand department and stakeholder objectives.
- Lead program management for the blog, including submission tracking, review status and program capacity.
- Review content for SEO/GEO/AEO optimizations to attract organic audiences to our content.
- Input and QA blog content within our CMS platform as part of the final publishing process.
- Own publishing/reporting across syndicate channels, including Medium.
- Leverage process improvements and AI tools to create efficiencies in article creation, editing, and reviews.
- Lead blog outreach by building relationships with Capital One technologists to foster a robust roster of engaged authors.
- Lead regular content audits to ensure published content remains relevant and updated.
- Manage a cross-channel editorial calendar for Tech content on site and social platforms, and regularly meet with stakeholders to align on tactics and cross-team collaborations.
- Set benchmarks for article success and report out metrics through regular reporting cycles.
- Collaborate with the creative team to select and develop static/video blog graphic needs for social and site channels.
****Who you are ****
You want to be an EVIDENCE-BASED MARKETER.
- Your curiosity is endless. There’s always something else to learn.
- You’re flexible and not afraid of change—in fact you welcome the challenge.
- You share your point of view, but seek out what might be missing and listen.
- You have big ideas and know the best ones are driven by proof, persistence and patience.
- You’re a storyteller. You simplify the complex and compel your audience to act.
- You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.
- You care—about the work, your team and the customers you serve.
Basic Qualifications
- Bachelor’s degree or military experience
- At least 4 years of content strategy experience for a technical audience
- At least 2 years of experience writing and editing technical, scientific, or engineering content
- At least 2 years of experience publishing content using content management systems
Preferred Qualifications
- 1+ years experience with strategic Search Engine Optimization (SEO)
- Experience in tech marketing, or a knowledge of technology fundamentals in AI/ML, cloud computing, software engineering, or data management
- Persuasive, excellent written and oral communication, presentation, and editing skills
- Ability to partner effectively with cross-functional teams, work autonomously, and navigate ambiguity (including senior stakeholders, creative teams, operations, legal, and Public Relations)
- Skilled relationship-builder with strong, high-leverage internal networks
- Ability to analyze content analytics to provide evidence-based recommendations
At this time, Capital One will not sponsor a new applicant for employment authorization for this positions
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Sales Territory: $109,900 - $125,400 for Principal Associate, Brand
McLean, VA: $120,800 - $137,900 for Principal Associate, Brand
New York, NY: $131,800 - $150,500 for Principal Associate, Brand
Richmond, VA: $109,900 - $125,400 for Principal Associate, Brand
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).