Principal Associate, Customer Experience (cx) Insights

Capital One Capital One · Banking · Toronto, ON

This role leads the end-to-end strategy and execution of Capital One Canada's Customer Experience (CX) measurement program, acting as a 'Voice of the Customer' champion. The primary focus is on translating CX data (NPS, CSAT, journey data) into actionable insights to shape product and service strategy, requiring a hybrid skillset of data analysis and product mindset. Responsibilities include program operations, governance, strategic influence, and advanced analytics synthesis.

What you'd actually do

  1. Define and lead the Canada CX measurement program strategy and roadmap.
  2. Lead the project management and execution of the CX measurement program (NPS/CSAT) and key journey-point metrics.
  3. Own data quality and reliability, implementing rigorous control measures for survey sampling, quota management, and response integrity.
  4. Partner with the Enterprise CX measurement teams and engineering teams to deploy new CX measurement capabilities specifically across digital customer journeys.
  5. Serve as the primary ambassador for CX data in Canada, consulting with Business partners, Product, Design, Marketing, and Operations to infuse CX analytics into decision-making.

Skills

Required

  • leading CX measurement programs
  • Voice of the Customer (VoC)
  • loyalty programs (NPS/CSAT)
  • survey methodology
  • process/operations/project management
  • analyst roles related to CX, customer satisfaction, and loyalty measurement programs
  • apply statistical techniques to account and survey data
  • turning numbers into stories that help drive business outcomes
  • analytical rigor of a researcher
  • mindset of a strategist
  • translate complex data into compelling narratives that "stick"
  • influencing product roadmaps and prioritization
  • Familiarity with data architecture
  • managing complex workstreams independently
  • thriving in an agile, fast-paced environment
  • influencing decision making across business units or functional teams
  • using analytics in a business or marketing setting
  • Strong written and verbal communication skills
  • Fantastic interpersonal skills
  • work well in cross functional teams
  • identify and solve problems independently

Nice to have

  • Bachelor's degree in Business Administration, Customer Experience, Research, Marketing, or related field or any equivalent combination of relevant background and experience
  • Completed training or certification in Customer Experience Management (CEM) or Net Promoter Score (NPS)
  • Experience managing CX/Voice of Customer feedback programs in partnership with software, servicing vendors
  • Experience in financial services, customer loyalty programs, or other high-frequency transaction industries
  • Experience designing and developing data visualization tools/reports
  • Experience with survey design and analysis of customer survey data
  • Familiarity with text analytics software packages and visual analytics software

What the JD emphasized

  • lead the end-to-end strategy and execution of Capital One Canada’s Customer Experience (CX) measurement program
  • act as the 'Voice of the Customer' champion
  • translate macro metrics (NPS, CSAT) and customer journey data into actionable insights & narratives that shape our product and service strategy
  • strong product mindset to make insights "stick" and influence teams
  • Own data quality and reliability
  • Partner with the Enterprise CX measurement teams and engineering teams
  • Lead and report on our CX competitive study data
  • Track and report the return on investment or tangible business impact resulting from CX-driven changes and recommendations
  • Manage and prioritize a backlog of CX measurement requests
  • Serve as the primary ambassador for CX data in Canada
  • consulting with Business partners, Product, Design, Marketing, and Operations to infuse CX analytics into decision-making
  • Translate raw metrics into compelling, high-impact narratives that can influence the strategy, roadmap, and design priorities
  • Use data-driven insights to support and/or challenge existing assumptions and influence teams to pivot strategy or direction when necessary
  • Analyze complex VoC (Voice of Customer) datasets to identify trends, pain points, and opportunities
  • Leverage data visualization tools and dashboards that make customer sentiment easy to digest for non-technical stakeholders
  • Link quantitative CX data with qualitative XD research insights to provide a 360-degree view of the customer experience
  • 3–5 years of experience leading CX measurement programs, Voice of the Customer (VoC), or loyalty programs (NPS/CSAT) with a deep understanding of survey methodology
  • Proven ability to apply statistical techniques to account and survey data, turning numbers into stories that help drive business outcomes
  • Proven experience as a hybrid professional who combines the analytical rigor of a researcher with the mindset of a strategist
  • You possess a unique ability to translate complex data into compelling narratives that "stick" with partners, directly influencing product roadmaps and prioritization
  • Familiarity with data architecture and how it impacts CX execution—you know how to talk to data engineers, business partners, as well as designers
  • A track record of managing complex workstreams independently while thriving in an agile, fast-paced environment
  • Experience influencing decision making across business units or functional teams
  • Proven experience using analytics in a business or marketing setting
  • Strong written and verbal communication skills
  • Fantastic interpersonal skills and the ability to work well in cross functional teams
  • Ability to identify and solve problems independently in a constantly changing environment
  • Completed training or certification in Customer Experience Management (CEM) or Net Promoter Score (NPS)
  • Experience managing CX/Voice of Customer feedback programs in partnership with software, servicing vendors
  • Experience in financial services, customer loyalty programs, or other high-frequency transaction industries
  • Experience designing and developing data visualization tools/reports
  • Experience with survey design and analysis of customer survey data
  • Familiarity with text analytics software packages and visual analytics software