Principal Associate, Dealer Brand Manager
Capital One Auto is seeking a data-driven Principal Associate, Dealer Brand Manager to own the integrated marketing efforts and outcomes that directly power our Sales Channel and deliver measurable business growth. This role sits at the critical intersection of Brand and Sales, acting as a catalyst to translate complex business strategies into high-impact, sales-ready narratives that drive dealer engagement and tangible results.
As a champion for our Dealer customers, you will drive the B2B growth strategy by empowering our teams with the tools, stories, and insights they need to win in the field. This is a business-integrated role requiring a blend of strategic vision, creative execution, and deep sales empathy. You will come to the table with the ability to understand the daily realities of the Sales Channel and deliver marketing solutions that reduce friction, handle objections, and drive conversion.
Responsibilities:
- Own the development of integrated Brand strategies that serve as the foundation for Sales Channel enablement, serving as the primary liaison between Brand and Sales.
- Build a deep understanding of Capital One Auto’s Dealer offerings and sales workflows, serving as a subject matter expert to ensure marketing material solves real-world sales challenges.
- Create overarching value propositions and sales narratives that resonate across internal sales meetings, external dealer presentations, and dealer-facing events, as needed.
- Own both the strategic development and outcome of marketing collateral and sales enablement toolkits that support the national Sales team in building and maintaining dealer relationships.
- Develop creative briefs and work closely with execution partners to bring sales intent to life via compelling, high-utility marketing deliverables.
- Synthesize dealer feedback, competitive landscape, and field insights to identify strategic recommendations that improve sales results and brand impact.
- Tell consistent and compelling stories about our products and services while ensuring the Sales team is equipped to champion the brand and the end-customer experience.
- Influence internal decision makers and Sales leadership with formal recommendations and informal networking through excellent communication and presentation skills.
- Champion well-managed processes to ensure the Sales Channel receives marketing support that is accurate, compliant, and delivered at the speed of the business.
- Partner with data and business teams to provide reporting on the impact of sales enablement efforts, helping surface key learnings that inform future channel strategy.
This Associate should bring:
- The ability to take a strategic and organized approach to marketing, turning broad business goals into fully fleshed-out sales enablement assets and campaigns.
- Strong stakeholder management skills, specifically the ability to partner with Sales leadership to understand their priorities and how marketing can help achieve them.
- A strategic mindset with the ability to quickly iterate and pivot based on direct feedback from the Sales Channel to achieve desired outcomes.
- An entrepreneurial spirit and a proactive drive to identify and fill gaps in the current sales collateral suite.
- Experience managing creative processes from a sales-first perspective, ensuring high-quality output that is practical for use in the field.
- Excellent judgment to manage multiple projects and changing sales priorities, while simultaneously maintaining high standards of accuracy.
- A passion for leveraging data and field insights to turn learnings into actionable implications for the Sales Channel and go-to-market approach.
- A curious mindset, ready to dig into dealer behaviors and sales obstacles to create marketing that solves for "the why behind the buy."
- Highly effective communication skills with outstanding writing, editing, and presentation abilities tailored for both internal and external audiences.
Basic Qualifications:
- Bachelor's Degree or military experience
- At least 5 years of experience in brand marketing, B2B marketing, direct response marketing, or corporate communications (or a combination).
Preferred Qualifications:
- 3+ years of experience in financial services marketing.
- 3+ years of experience in a marketing or communications department for a Fortune 500 company or within an advertising/marketing agency.
- 2+ years of experience with automotive B2B marketing, automotive lending providers, or automotive SaaS providers.
- 2+ years of experience working directly in B2B Sales or working hand-in-hand with a national B2B Sales team to drive channel growth.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Plano, TX: $109,900 - $125,400 for Principal Associate, Brand
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).