Principal Associate - Marketing & Brand Strategy (Account Management Team) Hybrid
Capital One, one of Fortune Magazine’s “100 Best Companies to Work For,” is looking for a strategic, collaborative Principal Marketing Associate to join our Partnerships Marketing Account Management Team. The Card Partnerships Marketing team represents the “voice of the customer” across a broader, cross-functional partnership team and evangelizes customer-centric, industry best practices in developing, managing and continually optimizing marketing programs. In this role, you will be responsible for managing the development and execution of marketing and creative strategies that ladder up to an annual marketing plan and set of business goals in support of the REI Co-op Mastercard card program. This role is external partner-facing.
Responsibilities: ****
- Builds and develops strong relationships with our external Clients focused on reaching our shared marketing objectives and goals.
- Supports annual marketing strategy development planning including compiling previous results and insights, conducting consumer research, facilitating partner brainstorm discussions and creating final documentation.
- Leads the creative strategy, development and execution for multiple omnichannel marketing initiatives, across the full customer lifecycle. Channels include print, digital, email and experiential marketing/events. Includes developing creative briefs based on project intent, providing feedback to agencies/creative teams throughout development, routing for feedback and ensuring all required updates are made.
- Leverages customer insights, campaign performance results and client needs when developing marketing initiative recommendations impacting marketing plan and/or creative strategy.
- Oversees project management of deliverables, including marketing plans, budget, timelines and results. Responsible for execution and activation of marketing campaigns. Identifies any potential issues and opportunities and appropriately escalates. Develops detailed documentation for team reference.
- Supports leadership with product development efforts including ideation, research, concepting, and go-to-market strategy.
- Takes a holistic and customer-centric view on end-to-end customer experience, including branding and usability.
- Champions the brand, ensuring that all marketing aligns to respective brand personas, voice and style guides.
- Collaborates with multiple cross-functional teams including creative agencies, analytics, research, operations, legal and Clients.
- Note: This role will require 10-20% travel
The Ideal Candidate:
- Thrives on collaboration, the opportunity to build in white space and the drive for results.
- Is a highly effective communicator with written and presentation skills who can influence internal decision makers with formal recommendations and informal networking.
- Is a skilled relationship-builder who can create strong, high-leverage internal networks.
- Has a passion for leveraging data, metrics and insights to drive results and learnings, specifically in digital channels.
- Flexibility and attention to detail. Must be able to manage multiple projects and navigate changing priorities while maintaining excellent work.
- Possesses strong communication and influence skills: verbal and written.
**Basic Qualifications: **
- Bachelor’s Degree or Military Experience
- At least 5 years of marketing or project management experience
- At least 2 years of multi-channel digital marketing experience
- At least 3 years experience planning, executing and analyzing marketing programs
- At least 3 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks
Preferred Qualifications:
- At least 2 years in the financial services industry.
- At least 2 years in the retail industry
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Chicago, IL: $109,900 - $125,400 for Principal Associate, Marketing
McLean, VA: $120,800 - $137,900 for Principal Associate, Marketing
Richmond, VA: $109,900 - $125,400 for Principal Associate, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).