Principal Associate, Marketing - Business Cards & Payments (Creative Excellence & GTM)
At Capital One, we’re building a leading information-based technology company. Still founder-led, Capital One is on a journey to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.
Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we can change banking for good.
The BC&P Creative Excellence & GTM team is on a mission to transform marketing and become a best-in-class marketing organization through our customer-first, personalized marketing approach. We are focused on creating seamless experiences for each customer at a 1:1 level across all touchpoints. This role is accountable for building Customer marketing strategies and supporting campaign execution, all powered by our enhanced technology, real-time data and advanced analytic models. The role will allow you to flex muscles in emerging customer lifecycle marketing strategies, new and innovative marketing technologies, and marketing across several channels. Successful marketers in this role will be able to tie together key marketing and business results, bring several large and complex workstreams into market, work across multiple marketing channels, build powerful relationships across a variety of partners and stakeholders, storytell for business impact, and most importantly, they have the desire to change how we “do marketing” at Capital One.
**What we are looking for: **
- Customer-obsessed: Loves diving deep into data to understand customer behavior and motivations.
- Marketing analytics practitioner & problem solver: Uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement & product marketing opportunities.
- Strategic and detail-driven: Helps shape marketing strategy and initiatives, ensures successful measurement of campaigns by aligning on metrics, reporting on ROI, and measuring results. Also, has an eye for details to ensure GTM plans are successfully executed in a well-managed fashion.
- Results oriented: Focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end-to-end from conception through to in-market delivery within an uncertain and fluid environment.
- Team player: Helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates
- Creative Thinking: Able to think outside the box for creative development and marketing strategy keeping a constant eye on the evolving marketing industry.
- Growth Mindset: Hungry to learn the latest marketing tactics, trends, and tech/platforms to help continue and evolve/optimize how Capital One markets.
- Strong business judgment, leadership and integrity: A tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business decision making
**General Responsibilities: **
- Develop insight-driven Customer Marketing strategies that include positioning and messaging, go-to-market plans, and testing recommendations.
- Lead launches of several large and complex marketing programs and campaigns, from intent development to execution.
- Help drive more and optimized usage of key Martech platforms, which includes owning the launch of some new platform use cases.
- Own the transformation process of how servicing communication is handled in BC&P by auditing what assets are currently in market, optimizing key assets, and developing new guidelines and processes for how BC&P should approach servicing communications.
- Work cross-functionally with a variety of partners that include, but are not limited to, Campaign Operations, Channel owners, Tech teams, Product teams, Legal & Compliance, 3rd party vendors and more.
- Write clear and concise test documents and test plans.
- Translate and communicate business goals into effective creative briefs.
- Read, interpret, and use data (inclusive of visualization) to make informed decisions.
- Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule.
- Lead research work streams that drive actionable insights for our business or marketing teams.
- Analyze customer behavior data to identify opportunities and optimal segments to optimize marketing tests and strategies.
- Understand and help define the intersection of marketing strategy & marketing technology.
- Contribute to articulating the future state of how we want marketing to work at Capital One, particularly driving how our marketing strategy evolves.
- Proactively identifies opportunities for expansions, optimizations and improvements based on industry trends and marketing best practices.
Basic Qualifications:
- Bachelor’s Degree or Military experience
- At least 3 years of Marketing experience
- At least 2 years of Customer Marketing experience
- At least 1 year of experience with Marketing technology tools and platforms
Preferred Qualifications:
- Masters Degree in Marketing, Business or Communications
- 5+ years of Marketing experience
- 3+ years of Customer Marketing experience
- 2+ years of experience with Marketing technology tools and platforms
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $120,800 - $137,900 for Principal Associate, Marketing
New York, NY: $131,800 - $150,500 for Principal Associate, Marketing
Richmond, VA: $109,900 - $125,400 for Principal Associate, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).