Principal Enterprise Ae (financial Svcs)

F5 F5 · Enterprise · Field-NY Metro, Field-MA

This role is for an Enterprise Account Executive focused on selling AI Runtime Security solutions to financial institutions. The primary responsibility is to drive new logo acquisition and expansion business by understanding and addressing customer pain points related to AI security, fraud, data privacy, and regulatory compliance. The role requires a strong background in B2B enterprise SaaS sales, specifically within the financial services sector, with a proven track record of closing complex, multi-stakeholder deals.

What you'd actually do

  1. Own the full sales cycle from prospecting, discovery and business case development through evaluation, negotiation and close within named financial services accounts.
  2. Build and execute territory and account plans targeting CIO, CISO, CRO, CDO, Heads of Fraud/Risk, Compliance and AI/Innovation leaders.
  3. Drive new logo acquisition with a clear hunter mindset, building a self-generated pipeline through outbound, events, partners and executive networking.
  4. Lead complex sales cycles involving security, AI, data and risk stakeholders, aligning technical capabilities with regulatory, risk and business-value outcomes.
  5. Run structured discovery to uncover AI security, fraud, data privacy and regulatory pain points and translate them into compelling solution proposals and ROI/TCO cases.

Skills

Required

  • 10+ years of B2B enterprise SaaS sales with at least 7+ years selling into financial services (banking, insurance, payments, capital markets or fintech).
  • Proven hunter background with a consistent record of net-new logo acquisition and over-achievement against >1M ARR or equivalent annual quota.
  • Demonstrated success running and closing complex, multi-stakeholder deals with six- and seven-figure ACVs and multi-quarter sales
  • Strong cybersecurity and/or AI experience: selling security, fraud, identity, data protection, or AI/ML/LLM
  • Deep familiarity with financial-services risk and regulatory themes (fraud, AML/KYC, operational resilience, data privacy, AI risk, model governance).
  • Hands-on experience selling to CISOs, CIOs, CROs, CDOs and adjacent senior stakeholders in large financial institutions.
  • Track record in early-stage or high-growth environments, comfortable building territory, process and pipeline with limited resources.

Nice to have

  • Professional certifications in cybersecurity, cloud or AI (e.g. CISSP, CCSP, cloud provider security certs, AI/ML programs) are a plus.

What the JD emphasized

  • selling complex AI security deals
  • AI Runtime Security portfolio
  • AI security
  • AI/ML/LLM
  • AI risk
  • AI security