The Opportunity
From innovative technology to changing the way end-to-end enterprise strategies are delivered; Adobe and its customers have outstanding stories to tell.
As a Principal Global Activations Strategist, you will design compelling customer narratives that highlight Adobe’s technology via immersive, interactive activation experiences at events globally. You will interpret enterprise marketing objectives into persuasive technology demonstrations, collaborating directly with customer brands to co-develop stories featuring real-world applications. This role calls for a strong understanding of the Adobe enterprise narrative, integrating technology, creativity, and operational factors to tell stories that engage.
You will partner strategically with both internal participants and external customers to build activations at global Adobe-owned and third-party events. You will join forces with product, creative, marketing, and agency groups to bring these experiences to life. An ideal candidate pushes beyond conventional approaches to develop new, captivating ways for customers to engage with Adobe and turns those concepts into repeatable, scalable activations.
What You'll Do
- Activation Narrative - You will build immersive brand experiences through compelling and visual storytelling and memorable activation concepts that connect Adobe’s enterprise narrative to customer use cases.
- Event Attendee Experience - You will innovate on end-to-end activation experiences, from spatial flow to digital and physical touchpoints, crafting standout customer experiences across global Adobe-owned and third-party global events.
- Customer Relationships - You will manage daily interactions with key customer collaborators, working together to bring their stories to life through hands-on activations based on a strong grasp of what fuels their success.
- Cross-team Collaboration - You will collaborate with account teams, subject matter experts, product teams, creative resources, and external agencies to drive activation build and development.
About You
- 7+ years of experience in technology content strategy, product marketing or driving customer success
- Proven track record with a background in product marketing, content strategy, event marketing, or customer facing roles.
- Shown success in influencing decisions and collaborators at Executive Level
- Self-starter who initiates and accomplishes projects with little to no direction
- Outstanding written communication skills: able to consolidate sophisticated ideas into clear, succinct executive summaries.
- Leadership with the ability to foster agreement and guide decision making across multiple business units or matrixed organizations.
- Extensive understanding of Adobe enterprise narrative, with the capacity to showcase benefits and capabilities.
- Practical technical understanding of Adobe enterprise technology is highly preferred.
- Up to 10% travel required
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $140,100 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $180,300 - $261,150 In Washington, the pay range for this position is $154,800 - $224,250
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.