The Opportunity
We are looking for a Principal Product Manager to drive growth for our Creator ecosystem on Account Management. This role includes planning and delivering across the full funnel. This covers acquisition, activation, engagement, monetization, and retention. This role will focus on growing the creator base while focusing on credit consumption and product adoption, using levers such as trials, add-ons, credits, upgrades, and AI-powered capabilities to unlock sustained growth.
Operating at the intersection of lifecycle growth, monetization, and intelligent automation, you will partner across Product, Growth, Data Science, Marketing, and Engineering to build scalable growth systems. Your work will translate customer insights into measurable outcomes across creator acquisition, engagement, credit utilization, expansion ARR, plan transitions, and long-term retention.
What You’ll Do
Lead product growth strategy and execution for Account Management growth initiatives, balancing customer value with monetization impact.
Drive Acquisition, Add-On and Expansion ARR for Individual customers, with a strong focus on Credits-based and AI monetization models.
Build and optimize upgrade, switch, and migration journeys to increase conversion, retention, and long-term customer value for Creators
Contribute to agentic experiences that proactively guide customers toward the right plan, add-on, or AI capability based on need and usage.
Identify friction points across the lifecycle and introduce improvements based on testing to unlock incremental growth.
Partner cross-functionally with design, engineering, data science, and GTM to ship scalable growth solutions grounded in customer insight.
What you need to succeed
10+ years of product management experience, including 5+ years in product growth, lifecycle, or monetization, with a track record of driving measurable business impact across acquisition, monetization, and retention.
A strong product growth mindset, showing proficiency in balancing monetization outcomes with long-term customer value and trust.
Proven success driving **user acquisition and retention **through trials, add-ons, credits, upgrades, and usage-based monetization models.
Deep experience crafting and optimizing A/B tests and experimentation frameworks to identify growth opportunities, validate hypotheses, and scale winning strategies.
Strong analytical rigor with the ability to translate data and user feedback into scalable product growth strategies.
Familiarity with AI-enabled and agentic experiences, to translate strategy into shipped customer experiences.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $148,100 -- $282,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $194,800 - $282,100
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.