The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through advanced generative AI technologies - revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle – from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace ecosystem. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising.
The Principal PMT in this role will lead product strategy and execution for an exciting new product at the intersection of advertising and creator commerce. You will work directly with commerce-related content creators—both publishers and social media influencers—to build products that connect them with advertisers in ways that maximize their earnings while delivering measurable, best-in-class performance for brands.
This is a zero-to-one opportunity. You will define the product vision and roadmap for how Amazon Ads enables advertisers to reach high-intent shoppers through trusted creator content—across storefronts, social posts, articles, and affiliate links. You'll own the end-to-end experience: how advertisers discover, fund, and measure creator placements; how creators surface and monetize sponsored products; and how the underlying systems match the right products to the right creators to maximize conversion.
The role requires a leader who can operate across multiple dimensions simultaneously—building for two distinct customer segments (advertisers and creators) with different needs, navigating complex auction and budget mechanics, and driving alignment across engineering, data science, sales, and partner teams. You'll make high-judgment tradeoffs between creator experience and advertiser ROI, define the metrics that matter, and set the standard for how Amazon thinks about creator-powered advertising at scale.
The ideal candidate combines deep product instincts with strong business acumen, thrives in ambiguity, and has a track record of launching and scaling products that serve multi-sided marketplaces. Experience in advertising, creator ecosystems, or commerce platforms is highly valued.
About the team The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through the latest generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights.
Basic Qualifications
- 2+ years of end to end product delivery experience
- 8+ years of technical product or program management experience
- Bachelor's degree
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience leading engineering discussions around technology decisions and strategy related to a product
- Experience technical product management
Preferred Qualifications
- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies, business analysis, or process improvement
- Experience in an online advertising role and have familiarity with advertising products and ad serving technologies
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Palo Alto - 206,900.00 - 279,900.00 USD annually USA, NY, New York - 197,900.00 - 267,800.00 USD annually USA, WA, SEATTLE - 179,900.00 - 243,400.00 USD annually