The opportunity
We’re reimagining the future of creativity and marketing for enterprises — and we’d love for you to lead that charge! As Principal Designer for Adobe GenStudio, you’ll help define how the world’s top brands harness the power of generative AI to tell their stories. We’re building next-generation tools that help marketing teams create, activate, and optimize content at scale—making every campaign more intelligent, efficient, and creatively inspired. If you’re passionate about crafting thoughtful design systems and experiences that push the boundaries of what’s possible, this is the place to do your best work.
What you'll do
In this role, you’ll shape the next generation of creative and marketing experiences powered by generative AI across Adobe GenStudio and Firefly Enterprise. We’re looking for someone who can define and elevate the design vision for products that transform how enterprises create, collaborate, and deliver content at scale. You’ll combine storytelling, systems thinking, and user empathy to craft products that feel both innovative and unmistakably Adobe.
You’ll guide cohesive design narratives and user journeys across GenStudio’s campaign orchestration and Firefly’s enterprise-grade generative capabilities. Working closely with product, engineering, and marketing teams, you’ll make sure every experience feels intuitive, powerful, and connected—turning complex AI workflows into delightful, human-centered tools.
We love designers who think big and get hands-on. You’ll prototype, explore, and iterate through concepts and motion studies, all while ensuring exceptional design integrity through launch. You’ll also mentor and inspire other designers, helping shape the craft and culture of the team. Together, we’ll reimagine how generative AI empowers marketing organizations to scale creativity, accelerate content production, and deliver personalized experiences that resonate.
What you'll need
- 15+ years of experience designing and shipping world-class digital products.
- Proven ability to create and communicate a bold, unified design vision.
- A tinkerer’s mindset—comfortable with prototyping, vibe coding, and experimentation.
- Strong problem-solving skills and attention to detail.
- Clear, confident communication that encourages collaboration across functions and other product and design teams at Adobe.
- A drive to explore what’s next in design, AI, and creative technology.
Preferred Accessibility Design skills:
- Experience designing accessible and inclusive interfaces for people with disabilities.
- Understanding of applying WCAG conformance criteria in design, specifically testing comps, wireframes, and prototypes for accessibility standards.
- Accessibility certifications CPACC, WAS, CPWA, or ADS from the IAAP preferred.
About Adobe Design
Adobe Design creates tools that amplify the world’s ability to create and communicate. We’re a global team of designers, researchers, prototypers, content strategists, program managers, and more who work across Adobe’s three product lines: Creative Cloud, Document Cloud, and Experience Cloud.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $175,600 -- $334,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $231,000 - $334,500
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.