Principal Product Manager

F5 F5 · Enterprise · Seattle, WA

Principal Product Manager responsible for expanding BIG-IP to new AI use cases, including AI Data Delivery and AI Enterprise Firewall. This role involves market trend analysis, customer needs assessment, competitive positioning, and driving strategic initiatives using AI tooling. The focus is on product strategy, business case development, and cross-functional alignment to bring AI-enabled solutions to market.

What you'd actually do

  1. Create business case, PRFAQ and PRDs for new BIG-IP initiatives, particularly for those in AI, enabled by AI tooling to go from research to initiative within days vs months.
  2. Independently lead large projects (individual or with cross-functional team) to develop a factbase and set of recommendations to provide into a strategic question or business problem (e.g., new product entry)
  3. Apply an 80/20 approach to create structured models leveraging data from across sources (e.g., Capital IQ, 3rd party analyst insights, survey data) for 1 & 5 year financial planning
  4. Use appropriate story lining and storytelling techniques to communicate recommendations or insights to an identified audience (e.g., the Board, the CEO or Executive Leadership team, Product Management leadership, or broad set of employees)
  5. Apply business acumen to synthesize findings to develop strategic recommendations

Skills

Required

  • Product management
  • Business case development
  • Market analysis
  • Customer needs assessment
  • Strategic planning
  • Cross-functional leadership
  • Communication skills

Nice to have

  • Cybersecurity
  • Cloud computing
  • Agile methodologies

What the JD emphasized

  • AI use cases
  • AI tooling
  • AI Data Delivery
  • AI Enterprise Firewall
  • strategic initiatives
  • customer needs
  • market trends
  • competitive positioning