The Opportunity
Adobe is reimagining the future of creativity — where generative AI, intelligent agents, and human imagination work hand in hand! As part of the Agentic Product team, this role is focused broadly on media generation products, including image, video, and emerging multimodal experiences.
We are seeking a **Principal Product Manager, **to focus on agentic product management with an eye to video workflows and generative video This is a strategic, forward-looking individual contributor role with significant influence and visibility. You will also lead teams through launches of the world’s leading generative models within the firefly ecosystem. You will operate at the intersection of product vision, generative AI, prototyping, and creative workflows—shaping how creators ideate, generate, iterate, and produce media using AI.
This role is ideal for a product leader who is deeply fluent in AI-native workflows, comfortable prototyping through code or "vibe coding," and motivated by turning emerging model capabilities into tangible, inspiring creative products.
What You’ll Do
Define and evolve the long-term product vision for image, video, and multimodal generative media experiences
Partner closely with Product Design, Engineering, and Research to explore forward-looking concepts, workflows, and creative systems.
Translate advances in generative models (diffusion, transformers, multimodal systems, agents, etc.) into compelling product concepts that creators can use daily in their workflows
Rapidly prototype ideas using code, low-code tools, scripts, or experimental pipelines to make concepts tangible and testable.
Leverage AI-native workflows (prompting, chaining, agents, evaluation loops, synthetic data, automation) to dramatically improve personal and team efficiency.
Build demos, prototypes, and experiential artifacts that communicate future-state workflows to executives, partners, and internal teams.
Synthesize input from executive leadership, design, engineering, applied research, and data into a clear and cohesive product North Star.
Balance creative ambition with technical feasibility, scalability, and platform strategy.
Shape narratives and materials for executive reviews, vision presentations, and roadmap discussions.
Operate effectively in a highly matrixed organization, influencing without direct authority.
**What’s Needed for Success **
Significant product management experience working on AI-powered, creative, or developer-facing products.
Deep understanding of generative AI systems for image, video, audio, or multimodal generation, including their capabilities, limitations, and tradeoffs.
Strong hands-on prototyping ability using code (e.g., Python, JavaScript), creative tooling, or experimental workflows—comfortable building to learn.
Fluency in AI-first product workflows, including prompting strategies, tool orchestration, agents, evaluation, and automation.
Deep understanding of the Generative AI and agentic landscape including experience working with users shaping product development
Strong product taste and intuition for creative quality, usability, and storytelling.
Experience partnering closely with Product Design and Engineering in ambiguous, exploration-heavy problem spaces.
Exceptional ability to synthesize complex inputs into clear product direction and compelling narratives.
Comfort operating in ambiguity, with a bias toward action, experimentation, and learning.
A builder’s mentality with curiosity, creativity, and a strong point of view on the future of creative tools.
Bachelor’s degree required; equivalent professional experience strongly considered.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $148,100 -- $282,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $194,800 - $282,100
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.