Overview
We are hiring a Principal Product Manager to lead SMB On-boarding and support experiences across Microsoft Advertising, focused on helping advertisers get started, resolve issues, and achieve value faster throughout their lifecycle.
This role is for a senior product leader with a strong track record of building customer-facing product experiences that reduce friction, improve activation and retention, and help customers succeed through clear guidance, intelligent assistance, streamlined workflows, and scalable support. We aim to bring together product, data, and automation to help SMB customers navigate setup, onboarding, troubleshooting, and ongoing account growth with greater confidence and less effort.
In this role, you will own the vision, strategy, and roadmap for key onboarding and support experiences across the product. You will work closely with Engineering, Data Science, UX, Product Marketing, Sales, and Support teams to deliver trustworthy, high-impact experiences that improve customer outcomes at scale.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees, we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day, we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Starting January 26, 2026, Microsoft AI (MAI) employees who live within a 50‑mile commute of a designated Microsoft office in the U.S. or a 25‑mile commute of a non‑U.S., country‑specific location are expected to work from the office at least four days per week. This expectation is subject to local law and may vary by jurisdiction.
Responsibilities
Product Vision & Strategy Own the long-term vision and roadmap for SMB onboarding and support experiences, defining how the product helps customers successfully set up, activate, troubleshoot, and grow.
Customer Advocacy Deeply understand SMB customer pain points across onboarding, activation, support, and early lifecycle journeys, and translate those needs into scalable product capabilities that reduce friction and improve customer outcomes.
Execution & Decision‑Making Navigate high ambiguity, make clear prioritization and tradeoff decisions, and drive execution across multiple engineering and product teams in a fast‑moving AI environment.
Data & AI Collaboration
Partner with Data Science and analytics teams to identify customer pain points, measure experience quality, and drive continuous improvement in activation, support effectiveness, and retention.
Cross‑Functional Alignment Work closely with Sales, Support, Marketing, Legal, Policy, and other partner teams to ensure onboarding and support experiences are useful, compliant, trustworthy, and ready for broad customer adoption.
Go‑to‑Market & Adoption Lead launch and iteration strategy for onboarding and support improvements, ensuring they drive measurable gains in customer activation, satisfaction, retention, and long-term value.
Platform & Ecosystem Influence Help shape Microsoft Advertising’s broader approach to customer onboarding, assistance, and support by defining patterns, best practices, and scalable experience principles across the product.
Qualifications
Required Qualifications:
Bachelor's Degree AND 8+ years experience in product/service/program management or software development
- OR equivalent experience.
Preferred Qualifications:
Bachelor's Degree AND 12+ years experience in product/service/program management or software development
- OR equivalent experience.
5+ years' experience in developing digital advertising products.
#MicrosoftAI
Product Management IC5 - The typical base pay range for this role across the U.S. is USD $139,900 - $274,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $188,000 - $304,200 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about **requesting accommodations.**