Why Join GEICO?
At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.
Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.
Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.
**Principal Product Manager, Customer Engagement & Data **
About the job
You will be working on GEICO’s platform for creating and activating customer communications and marketing campaigns. We are evolving into a modern customer engagement platform, helping teams reach the right customers with relevant experiences across channels, with growing emphasis on self serve usability, multi channel orchestration, AI engagement, and enterprise grade reliability.
This Principal Product Manager role owns the customer and data foundation, the capabilities that define who can be reached, with what data, on which channels, and under what eligibility and quality standards. Journey, content, and delivery capabilities build on this foundation, and you will define the vision, platform patterns, and roadmap that connect them.
This is a Principal level, multi squad portfolio role with ownership across audience, customer data, AI enabled engagement inputs, and the platform foundation that powers personalized, intelligent customer engagement.
You will drive automation and simplification across audience and platform workflows, strengthen customer and audience capabilities, and help teams activate experiences with confidence. You will also lead product direction for intelligent and agentic engagement capabilities, including AI assisted audience development, goal-based engagement strategy, and the data quality and platform patterns required to support agentic workflows at scale.
This role is ideal if you enjoy working closely with users, designers, engineers, and data partners, while also building alignment with senior leadership and stakeholders. If you want to shape how GEICO understands its customers, powers AI driven engagement, and enables agentic customer experiences at scale, we are looking for you.
This is a hybrid position, requiring on-site presence 2-3 days a week at one of the following locations: Palo Alto, CA; Seattle, WA; Bethesda, MD.
Key Responsibilities
Product vision & strategy
Define and evolve the product vision, strategy, and roadmap for customer engagement and data capabilities
Own how audience, customer data, and engagement context integrate across journey orchestration, content creation, and delivery
Define platform patterns, contracts, and integration approaches that partner product teams and engineering squads build on
Connect roadmap priorities to measurable engagement performance, including reach, relevance, activation success, data quality, and time to launch
Translate complex business, data, and operational requirements into clear product strategies and actionable features
Audience & customer data
Drive the Audience Manager product surface, including audience creation, segmentation, reference audiences, suppression, execution, and lifecycle management
Advance the customer and audience data layer that journeys and content depend on, including modernization of how audience capabilities are used across the platform
Define engagement context for users, including who can be reached, on which channels, and with what data quality and eligibility constraints
Establish product patterns for governance, validation, and safeguards that reduce errors, rework, and operational risk
AI & agentic customer engagement
Define product direction for AI assisted and agentic capabilities across customer engagement, including intelligent audience development, goal-based engagement, and data driven decision support for who to reach and why
Establish the customer, audience, and data foundation required for agentic workflows, including eligibility, channel readiness, data quality, and governance guardrails
Partner with AI engineering to translate intelligent engagement opportunities into usable product experiences that fit existing marketer and operator workflows
Identify high value agentic and automation opportunities across audience creation, targeting, activation readiness, and engagement planning
Ensure AI and agentic capabilities are transparent, trustworthy, and responsible for business users, with clear guardrails in a regulated, high volume environment
Data quality & activation
Improve data quality signals in product, including audience fit, coverage, and readiness for activation
Advance integration and activation patterns with customer data and audience platforms so definition and activation feel connected, not fragmented
Partner with data and platform engineering teams to ensure audience and customer data capabilities scale reliably
Automation & simplification
Identify and remove friction across audience and related platform workflows through automation, clearer workflows, and self serve experiences
Contribute to platform wide priorities around workflow simplification, platform trust, and reduced operational dependency
Balance speed and ease of use with the safeguards and governance required in a regulated, high volume environment
Discovery, delivery & measurement
Lead discovery with audience builders, campaign managers, marketing operations, data partners, and engineering teams
Prioritize features based on customer impact, business value, strategic alignment, and effort using qualitative insight and quantitative data
Define KPIs that reflect platform performance and downstream engagement impact
Lead cross functional teams through the full product lifecycle from discovery and design to delivery and measurement
Leadership & cross squad influence
Operate as the customer and data spine across the platform product team, partnering with peer product managers across journey, content, and delivery without owning their domain specific surfaces
Influence and align senior stakeholders on product direction, tradeoffs, and outcomes
Represent customer and data capabilities in stakeholder intake and portfolio planning
Contribute to shared platform initiatives by owning the audience and data slice of end to end experiences
Mentor product managers and contribute to product practice
Explicit boundaries
Does not own journey orchestration UI, content creation, messaging delivery, or full analytics products, but defines the data and platform capabilities those teams depend on
Partners with journey, content, delivery, platform engineering, operations, and compliance teams across the engagement stack
What success looks like in year one
High impact manual audience and data workflows replaced with reliable, in product automation and clearer user workflows
Core audience, eligibility, and activation paths redesigned for clarity and speed, with fewer steps and fewer unnecessary escalations
Customer and audience data capabilities progress toward a reusable foundation that journey and content teams can build on with confidence
Roadmap priorities tied to measurable gains in launch velocity, activation reliability, data quality, and engagement effectiveness
Major initiatives clearly connect product improvements to better customer experiences, including relevance, timing, and coherence across channels
Clear phased direction established for intelligent audience and engagement capabilities, aligned with engineering capacity and platform architecture
Growth path
This Principal Product Manager role sits at the strategic center of the platform product organization and partners closely with product managers across journey, content, and delivery. Strong performers expand influence across full engagement stack and toward broader platform leadership, shaping customer engagement orchestration and evolution beyond messaging.
Qualifications
Required
8+ years of product management experience, with at least 3 years focused on audience management, customer data platforms, martech, segmentation, or related customer engagement domains
Proven experience delivering platform or internal product capabilities at enterprise scale, with ownership spanning multiple engineering squads or platform domains
Strong understanding of audience and segmentation workflows, customer data, data activation, eligibility, and the operational realities of marketing and campaign teams
Demonstrated ability to drive automation and simplification in complex products, reducing manual work and improving how teams get work done
Experience defining platform integration patterns or shared capabilities consumed by adjacent product teams
Ability to partner effectively with engineering, design, data engineering, and business stakeholders in complex, cross functional environments
Strong strategic thinking with the ability to connect product roadmaps to business goals, portfolio priorities, and customer outcomes
Excellent communication, storytelling, and stakeholder management skills, including executive alignment
Experience defining KPIs and using data to inform prioritization and product decisions
Bachelor’s degree or equivalent practical experience
Preferred
Experience with customer data platforms, audience activation, or enterprise data platforms
Familiarity with journey orchestration, campaign management, or cross channel engagement platforms
Experience with AI assisted product capabilities, intelligent targeting, or goal based engagement design
Track record of simplifying complex internal platforms through automation, guided experiences, or intelligent defaults, with demonstrable gains in user efficiency or business performance
Exposure to regulated industries, consent and preference management, or enterprise platform reliability expectations
Advanced degree or relevant product, data, or martech certifications
Annual Salary
$146,575.00 - $229,600.00
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
The GEICO Pledge:
Great Company: Protecting customers through life’s twists and turns with innovation and integrity.
Great Careers:** **Personalized development programs, mentorship, and certification assistance.
Great Culture:** **Inclusive and collaborative culture rooted in shared success.
Great Rewards:** **Competitive pay, benefits, and flexibility to support your well-being and future.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.