Role Summary Adobe is building Firefly Foundry Studio—a managed enterprise platform that unifies Adobe’s professional creative tools and customized Firefly Foundry models to deliver advanced Generative AI workflows for Media & Entertainment production.
As a Principal Product Manager, you will work at the intersection of frontier generative models, VFX/animation pipelines, and enterprise software to define and ship the capabilities that let studios, post houses, and streaming platforms harness GenAI at production scale.
This is a high-visibility, high-autonomy role!
What You’ll Do Product Strategy & Vision
- Own the end-to-end product roadmap aligning Firefly Foundry model capabilities and Studio creative interfaces into a coherent product strategy.
- Define and prioritize capabilities, balancing near-term Enterprise needs with long-term platform vision
Execution & Delivery
- Drive quarterly planning and execution with Engineering, Applied Science, and Product Design; manage trade-offs between model capability, creative control, and enterprise governance.
- Define success metrics and evals (adoption, generation quality, workflow efficiency, customer expansion).
Cross-Functional Leadership
- Partner with Adobe’s Creative Technologist field team to compose and deploy tailored workflows for enterprise M&E customers.
- Represent the Foundry Studio team at executive reviews, industry events, and partner forums!
What You’ll Bring Required
- 10+ years of product management experience, with at least 5 years shipping software products serving creative professionals or media production workflows.
- 2+ years of hands-on experience with Generative AI products or platforms—ranging from model fine-tuning, inference pipelines, or GenAI-powered creative tools.
- Deep domain knowledge of VFX, animation, or post-production pipelines including compositing, look development, pre-visualization, and editorial workflows.
- Strong technical competence across GenAI concepts: diffusion models, LoRA/fine-tuning, conditioning controls, prompt engineering, model evaluation, and cost/quality trade-offs.
- Exceptional written and verbal communication; ability to craft compelling product narratives, PRDs, and executive-level strategy documents.
- Track record of leading complex, multi-team initiatives in a matrixed organization without direct authority.
Nice to Have
- Experience with studio pipeline platforms (ShotGrid/Flow, AYON, ftrack).
- Familiarity with content authenticity standards (C2PA/CAI) and studio security/compliance requirements (TPN, MPAA).
- MBA or advanced technical degree.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
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Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $148,100 -- $282,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $194,800 - $282,100 In Washington, the pay range for this position is $178,600 - $258,700
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.