Why Join GEICO?
At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.
Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.
Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.
Principal Product Manager, Journey & Orchestration
About the job
You will work on GEICO’s customer engagement platform for creating and activating customer communications and marketing campaigns. We are evolving from messaging execution into a modern orchestration platform, with growing emphasis on self serve usability, multi channel orchestration, AI engagement, agentic workflows, and enterprise grade reliability.
This Principal Product Manager role owns journey and orchestration, how customer engagement is designed, sequenced, and activated over time. You will shape the journey builder, lifecycle logic, and cross channel orchestration experiences that connect audience, content, and delivery into cohesive engagement flows.
You will drive automation and simplification across orchestration workflows, advance simulation and validation experiences, and help define the platform’s agentic future, including goal based, AI assisted orchestration that helps teams choose the right path, timing, and channel mix. You will partner with product managers across customer data, content, and delivery to ensure orchestration works end to end.
This role is ideal if you enjoy complex workflow products with users, designers, and engineers, while building alignment with senior stakeholders. If you want to shape how GEICO orchestrates customer engagement today and its agentic future, we are looking for you.
This is a hybrid position, requiring on-site presence 2-3 days a week at one of the following locations: Palo Alto, CA; Seattle, WA; Bethesda, MD.
Key Responsibilities
Product vision & orchestration
Define the vision, strategy, and roadmap for journey and orchestration across the customer engagement platform
Own the journey builder, lifecycle logic, and cross channel orchestration workflows for email, SMS, push, and emerging channels
Connect roadmap priorities to engagement outcomes, including launch velocity, journey performance, and customer experience quality
Define platform patterns that integrate orchestration with audience, content, and delivery capabilities
Simulation, trust & simplification
Drive simulation, preview, and validation experiences that help teams test journeys before activation
Simplify orchestration workflows through automation, templates, unified flows, and self serve guidance
Improve visibility into dependencies, errors, and launch risk with clear safeguards for a regulated, high volume environment
AI & agentic orchestration
Define product direction for AI assisted and agentic orchestration, including goal based engagement design, intelligent recommendations, and workflow automation
Partner with AI engineering to turn intelligent orchestration opportunities into usable product experiences
Collaborate with peer product managers across customer data, content, delivery, and analytics without duplicating ownership
Leadership & partnership
Lead discovery, prioritization, and delivery with campaign managers, journey builders, marketing operations, and engineering partners
Define KPIs for orchestration performance and workflow efficiency
Influence senior stakeholders and represent orchestration in portfolio planning
Mentor product managers and contribute to product practice within the team
Does not own audience data, content creation, or delivery execution, but ensures orchestration integrates effectively across the engagement stack
What success looks like in year one
Journey and orchestration workflows are simpler, faster, and less dependent on operational support
Simulation and validation capabilities help teams launch journeys with greater confidence
Cross channel orchestration advances in partnership with content and delivery product teams
Clear phased direction established for AI assisted and agentic orchestration
Roadmap tied to measurable gains in launch velocity, journey performance, and engagement effectiveness
Qualifications
Required
8+ years of product management experience, with at least 3 years in journey orchestration, campaign workflow, marketing automation, or customer engagement
Experience delivering complex workflow or orchestration products at enterprise scale
Strong understanding of journey design, lifecycle logic, and marketing operations
Demonstrated ability to simplify and automate complex product workflows
Strong strategic thinking, stakeholder management, and executive communication skills
Experience defining KPIs and using data to inform product decisions
Bachelor’s degree or equivalent practical experience
Preferred
Experience with customer engagement or marketing automation platforms
Familiarity with cross channel orchestration or lifecycle marketing
Experience with AI assisted workflows, goal based design, or agentic automation
Exposure to regulated industries or legacy platform modernization
Annual Salary
$146,575.00 - $229,600.00
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
The GEICO Pledge:
Great Company: Protecting customers through life’s twists and turns with innovation and integrity.
Great Careers:** **Personalized development programs, mentorship, and certification assistance.
Great Culture:** **Inclusive and collaborative culture rooted in shared success.
Great Rewards:** **Competitive pay, benefits, and flexibility to support your well-being and future.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.