Principal Product Manager - Tech, Alexa Ads

Amazon Amazon · Big Tech · NY +1 · Project/Program/Product Management--Technical

The Principal Product Manager-Technical will lead monetization initiatives for Alexa Ads, defining product strategy, driving cross-organizational execution, shaping advertiser experience, and driving business impact. The role involves partnering with engineering to evaluate ad tech capabilities, including generative AI applications, and understanding ad serving architectures. This is a product role within the consumer domain, focused on shipping an AI-enabled product (Alexa Ads).

What you'd actually do

  1. Drive Strategic Product Vision: Define the 3-5 year product strategy and roadmap for key monetization initiatives across Alexa publisher properties. You'll work backwards from advertiser and publisher needs to create innovative solutions that unlock new demand channels and maximize revenue.
  2. Lead Cross-Org Execution: Own end-to-end product lifecycle management, collaborating with engineering teams across Amazon to deliver integrated advertising solutions at scale.
  3. Shape Advertiser Experience: Design and launch products that enable advertisers to reach hundreds of millions of customers across video, audio, and display inventory. You'll define technical requirements for ad serving, targeting, measurement, and reporting capabilities that meet advertiser objectives while maintaining exceptional customer experience.
  4. Drive Business Impact: Own key business metrics including advertiser adoption, campaign performance, fill rates, and revenue growth. You'll establish mechanisms to measure success, identify optimization opportunities, and make data-driven decisions that drive significant P&L impact.
  5. Navigate Technical Complexity: Partner with engineering leaders to evaluate technology trade-offs, assess emerging ad tech capabilities (including generative AI applications), and ensure our solutions scale to meet "think big" business goals. You'll need to understand ad serving architectures, programmatic advertising systems, and measurement frameworks.

Skills

Required

  • technical product or program management experience
  • managing programs across cross functional teams
  • building processes
  • coordinating release schedules
  • working directly with engineering teams
  • owning/driving roadmap strategy and definition
  • designing or architecting of new and existing systems

Nice to have

  • hands-on work managing complex technology projects
  • programmatic advertising experience

What the JD emphasized

  • successful track record of leading complex, cross-organizational product initiatives from concept to successful launch, with measurable business impact
  • Define the 3-5 year product strategy and roadmap
  • Own end-to-end product lifecycle management
  • Design and launch products
  • Own key business metrics
  • Partner with engineering leaders to evaluate technology trade-offs
  • assess emerging ad tech capabilities (including generative AI applications)
  • understand ad serving architectures, programmatic advertising systems, and measurement frameworks
  • 7+ years of technical product or program management experience
  • Experience managing programs across cross functional teams, building processes and coordinating release schedules
  • 7+ years of working directly with engineering teams experience
  • Experience owning/driving roadmap strategy and definition
  • Experience designing or architecting (design patterns, reliability and scaling) of new and existing systems
  • 7+ years of hands-on work managing complex technology projects experience
  • Experience managing projects across cross functional teams, building sustainable processes and coordinating release schedules
  • 2+ years of programmatic advertising experience