Principal Product Manager, Uads

Unity Unity · Enterprise · San Francisco, CA · Product Management

Product Manager for Unity Ads, focusing on ad quality, privacy, trust & safety, and programmatic capabilities. The role involves defining product vision and roadmap, collaborating with engineering and data science, and identifying innovation opportunities. While AI tools may be used, the core function is product management within the AdTech domain.

What you'd actually do

  1. Collaborate with product leadership to craft and articulate the long-term vision and strategy across ad quality, privacy, trust & safety, the exchange, and programmatic, driving alignment across teams and stakeholders. Own and shape the product roadmap, ensuring it delivers business impact and customer value.
  2. Partner closely with Staff and Senior Product Managers, Engineering, and Data Science teams to define and prioritize key initiatives - leverage expertise to guide teams through complex decisions and drive execution at scale.
  3. Own the strategy for our ad quality product, driving improvements that ensure publisher trust — including creative moderation, ad policy enforcement, and fraud prevention.
  4. Lead efforts to make ad quality more accessible and scalable for all publishers, and ensure it is deeply integrated across our SDK and broader platform.
  5. Lead a proactive privacy strategy that goes beyond compliance - evaluate the evolving global regulatory landscape — including emerging legislation, case law, and enforcement trends — to identify areas where Unity can turn privacy into a growth lever for the business.

Skills

Required

  • Previous experience working as a product manager in AdTech
  • Experience across multiple of the following: privacy/identity, ad quality, creative moderation, ad policy, programmatic/exchange technology
  • Deep understanding of the sell-side (publisher) ads ecosystem
  • Track record of building products zero-to-one as well as scaling and maintaining established products at scale
  • Strong leadership and execution skills
  • Exceptional communication across technical and non-technical audiences
  • Strong analytical and technical knowledge
  • Curiosity and initiative around leveraging AI in product development workflows

Nice to have

  • Hands-on SQL experience
  • Experience with exchange technology, supply-side platforms, or programmatic infrastructure
  • Familiarity with the evolving global privacy and data regulation landscape
  • Experience evaluating or launching new ad channels or formats (e.g., CTV, commerce, emerging supply)
  • Demand expertise and how data production can influence our value to advertisers
  • buy-side/advertiser experience

What the JD emphasized

  • ad quality product
  • privacy strategy
  • trust and safety
  • exchange and programmatic capabilities
  • innovation opportunities
  • ad quality
  • privacy
  • trust & safety
  • exchange
  • programmatic
  • ad quality product
  • creative moderation
  • ad policy enforcement
  • fraud prevention
  • ad quality
  • privacy strategy
  • global regulatory landscape
  • emerging legislation
  • case law
  • enforcement trends
  • privacy
  • market trends
  • customer needs
  • competitive landscapes
  • Data Platform team
  • models
  • reporting
  • workflows
  • data infrastructure
  • insights
  • strategic partnerships
  • engineering teams
  • emerging opportunities
  • new supply channels
  • commerce initiatives
  • non-gaming demand
  • brand advertising
  • early-stage prototyping
  • opportunity sizing
  • strategic recommendations
  • health and performance of the ad network
  • market trends
  • risks
  • opportunities
  • proactive strategies
  • Product Manager in AdTech
  • privacy/identity
  • ad quality
  • creative moderation
  • ad policy
  • programmatic/exchange technology
  • sell-side (publisher) ads ecosystem
  • building products zero-to-one
  • scaling and maintaining established products at scale
  • complex systems
  • AI in product development workflows