Work doesn’t stop at borders. But the way work gets done looks different everywhere.
Businesses around the world rely on documents to move decisions forward—contracts signed, approvals captured, information shared. Yet the requirements of those businesses, the competitive landscape they operate in, and the tools they use vary widely from one market to the next.
As Acrobat continues to grow globally, the opportunity is clear: help businesses everywhere work with documents more easily, more securely, and more efficiently.
We’re looking for a Senior Manager of International Product Marketing to help lead Acrobat’s B2B expansion into worldwide regions. This role connects global product strategy with real market insight. You’ll partner closely with regional leaders to understand how businesses in different parts of the world work, where the greatest opportunities for growth exist, and what Acrobat deliver to succeed in those markets.
Your work will help shape where we invest, how we position Acrobat for business customers globally, and how we ensure our product continues to meet the needs of organizations operating across diverse markets. The goal is simple: help Acrobat grow internationally by ensuring we deeply understand the markets we serve—and build for them.
What you’ll do
- Drive international Product Marketing strategy for Acrobat’s B2B business, identifying priority markets and defining how we position, launch, and scale across regions.
- Translate global positioning into regionally relevant messaging and go-to-market strategies that reflect local customer needs while maintaining alignment with the global narrative.
- Partner with regional leaders to understand customer workflows, market dynamics, and adoption barriers, and translate those insights into actionable use cases, positioning, and GTM plans.
- Partner closely with Product teams to bring international market needs into roadmap discussions, influencing prioritization, localization, and feature development based on regional requirements and growth opportunities.
- Identify growth opportunities and competitive dynamics across markets, using insights to refine messaging, strengthen differentiation, and inform offers, packaging, and market-specific strategies.
- Enable regional marketing and sales teams with clear messaging, positioning, and use cases, while identifying and removing barriers to adoption to drive usage and revenue growth.
- Define and track performance metrics across markets, using data to assess adoption, pipeline, and revenue impact, and continuously refine strategy based on results.
Qualifications
- 10+ years of experience in product marketing, international marketing, or go-to-market strategy, ideally supporting B2B SaaS or enterprise software products.
- Experience working across global markets, with an understanding of how customer needs, competitive dynamics, and product requirements vary by region.
- Strong ability to analyze markets and identify growth opportunities, including evaluating market trends, adoption patterns, and competitive landscapes.
- Experience partnering with product management teams to translate market insights into product strategy and roadmap discussions.
- Proven ability to collaborate with regional marketing and sales leaders to bring products to market in ways that resonate with local customers.
- Strong communication skills with the ability to translate complex product capabilities and market insights into clear positioning and messaging.
- Experience working cross-functionally across product, marketing, and sales teams to support product adoption and business growth.
- BA/BS Degree preferred OR equivalent practical experience.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
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Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In New York, the pay range for this position is $180,300 - $261,150
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
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California:
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Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
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