Overview
Microsoft AI (MAI) is building AI‑powered, content‑driven experiences used by hundreds of millions of people globally. Our products sit at the intersection of consumers, publishers, creators, advertisers, and sales partners—and increasingly require clear articulation of how and why we make product decisions, not just what we ship.
We are looking for a Principal Product Marketing Manager to deliver a clear articulation of our product’s value in the marketplace – to publishers, to the sales team and to customers.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
Own the product narrative for MAI Content
- Work directly with Product and Engineering to explain how and why MAI Content makes product decisions, including areas like AI-generated content (AIGC), Publisher Content Marketplace (PCM), monetization approaches, recommendation & personalization systems, content formats, and roadmap tradeoffs.
- Translate internal product logic, constraints, and principles into clear external‑facing narratives for sales, partners, and publishers, without over‑simplifying or over‑promising.
Articulate MAI Content’s AI principles, quality standards, and guardrails
- Help define and communicate MAI’s principles for AI‑generated content, including quality bars, safety considerations, and trust frameworks.
- Partner closely with Product and Policy to ensure our external messaging reflects how the systems actually work, not aspirational abstractions.
- Serve as a steward for clarity in areas where AI behavior, evaluation, or tradeoffs are non‑obvious.
Define audiences, formats, and ecosystems—globally
- Own MAI’s audience and format narratives, including how different products and surfaces behave across regions and use cases.
- Clearly explain how MAI audiences show up for publishers, creators, and sales teams, and how formats and inventory should be understood in context.
- Ensure audience narratives are consistent, grounded in reality, and usable across GTM motions.
Partner deeply with Sales on positioning and revenue growth
- Work with Sales to define new brand and product positioning, particularly for emerging monetization and ad products.
- Translate product capabilities into sales‑ready narratives that support revenue growth without distorting product truth.
- Act as a strategic thought partner to Sales leadership on how MAI offerings should be framed in market.
Shape MAI Content’s internal and external communications channels
- Develop narratives for internal and external communication about our product strategy, roadmap and how it connects to the values of journalism and quality content.
- Ensure consistency between our team and MAI / MSFT core narratives.
Be a connective tissue across MAI
- Operate as a trusted cross‑functional partner spanning Product, Marketing, Monetization, Sales, Policy, Growth, and Leadership.
- Identify gaps where product intent, market understanding, and execution are misaligned—and step in to close them.
- Contribute to MAI‑level strategic documents, narratives, and leadership conversations.
Qualifications
Required Qualifications:
Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
- OR equivalent experience.
Preferred Qualifications:
Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years marketing or sales experience
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business
- OR equivalent experience.
10+ years of experience in Product Marketing, Product Strategy, or adjacent roles at scale.
Experience working on platforms, ecosystems, or AI‑driven products where behavior and outcomes are not always deterministic.
Proven ability to translate complex product or technical concepts into clear, persuasive narratives for senior stakeholders.
Solid judgment around trust, quality, and external commitments.
Exceptional written and verbal communication skills.
Experience working with publishers, creators, or advertising‑adjacent ecosystems.
Familiarity with AI/ML‑driven products, product evaluation, or policy‑adjacent constraints.
History of partnering closely with Sales on high‑stakes positioning and revenue narratives.
#MicrosoftAI #Product Marketing #Content
Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about **requesting accommodations.**