As a key member of the Creativity & Productivity Enterprise Product Marketing team, you will lead the customer engagement strategy and execution that drives adoption, retention, and expansion across Adobe’s Enterprise solutions. Your deep expertise in building and scaling customer product usage in partnership with marketing and customer success organizations, implementing customer adoption frameworks, and designing customer & marketing programs that drive product adoption—combined with a track record of leading large-scale, high-impact engagement initiatives—will enable you to deliver meaningful outcomes across the customer lifecycle.
In this role, you will partner closely with Product Marketing, Sales, Customer Success, Product, Engineering, and Operations to lead complex cross-functional programs that deepen customer engagement, accelerate product usage, and strengthen long-term retention and growth. You will also drive the implementation of product usage instrumentation to unlock data-driven insights that inform engagement strategies.
Reporting to the head of Enterprise GTM, this role will lead the development and execution of Enterprise customer engagement strategies across Adobe’s growing Enterprise portfolio. You will employ customer health metrics, and cross-functional partnerships to shape strategic priorities, inform executive decision-making, and operationalize engagement programs at scale.
Success in this role requires operating effectively in a large, complex data environment and synthesizing sophisticated product analytics, customer health data, and behavioral insights into clear recommendations, scalable programs, and measurable outcomes.
We are especially looking for a leader with proven experience driving product adoption at scale, who can bring structured problem-solving, executive-level storytelling, and a data-driven attitude into our customer engagement strategy.
Key Responsibilities
Own the Enterprise customer engagement strategy across the creative professional, business professional, and workflow and automation product groups. Ensure engagement programs are complementary and drive long-term customer value, adoption, and retention.
Build, scale, and lead enterprise product adoption procedures and frameworks that drive proactive customer engagement, health monitoring, and expansion across the Enterprise customer base.
Create and implement marketing programs specifically designed to drive product adoption, including onboarding campaigns, adoption feature initiatives, community events, and re-engagement programs.
Lead the implementation of product insight instrumentation in partnership with Product and Engineering teams, ensuring the right telemetry is in place to track customer engagement, identify at-risk accounts, and surface expansion opportunities.
Partner with cross-matrix teams including Product Marketing, Sales, Customer Success, Product, Engineering, and Operations to develop and implement engagement strategies that accelerate time-to-value for customers.
Develop and maintain deep understanding of customer adoption patterns and behavioral segments, providing insights to Product and Product Marketing teams that result in improved engagement and monetization strategies.
Identify and prioritize engagement opportunities (e.g., low-adoption segments, underutilized features, expansion-ready accounts) and develop programs to deliver against these opportunities.
Preempt and problem-solve operational issues related to customer engagement; lead and integrate cross-functional efforts to remove barriers to adoption.
Qualifications / Experience
BS/BA preferred OR 12+ years of experience in customer engagement, customer success, or product marketing leadership OR equivalent practical experience. MBA or equivalent experience preferred.
Proven track record of building, scaling, and leading CSM organizations in Enterprise SaaS environments, with demonstrated impact on retention, adoption, and expansion metrics.
Deep experience designing and implementing application features to drive customer adoption and analytics frameworks that drive data-informed engagement strategies.
Demonstrated success creating and driving marketing programs that measurably increase product adoption and usage.
Hands-on experience driving product insight instrumentation initiatives in partnership with Product and Engineering teams.
Customer-first orientation, with deep global experience working across various customer segments and lifecycle stages.
Proven ability to translate complex adoption data and customer health metrics into actionable engagement strategies that optimize customer experience and unlock growth.
Demonstrated leadership success in dynamic environments, rapidly anticipating and adapting to shifting priorities.
Strong experience leading direct and cross-functional multidisciplinary teams to launch high-impact customer engagement initiatives.
Ability to rapidly assess a problem, define options and evaluate to address critical business issues.
Demonstrated excellence in conceptual thinking and analytical problem-solving.
The desire and ability to take a stand and advocate a course of action, presenting supporting facts and data to back up your position.
Extraordinary communication skills, both verbal and written, at all levels.
A solid sense of self, balanced with the drive to put team first.
Global cultural awareness and experience with global teams.
Experience with Generative AI driven engagement models and tools is a plus.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
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Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $180,300 - $261,150
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
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California:
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Colorado:
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If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
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