The Opportunity
Adobe Firefly is transforming creativity through generative AI, enabling creative professionals (“CPros”) to ideate, design, and produce content in entirely new ways. As a Principal Product Marketing Manager for Firefly (Inbound), you will focus on understanding the needs of CPros and shaping how Firefly delivers value across Adobe’s creative ecosystem.
This is a high-impact role where you’ll help to drive strategic product marketing initiatives, influence product direction and go-to-market strategies and work cross-functionally to guide execution. You’ll collaborate deeply with product, outbound marketing, and cross-functional teams to ensure Firefly is discoverable, adopted, and loved by creative professionals worldwide.
What You’ll Do
Partner with Firefly and flagship app product teams to shape roadmap priorities based on customer insights and cross-app journey opportunities.
Ensure deep understanding of CPro workflows, needs, and aspirations through research, data analysis, and direct engagement.
Partner closely with outbound PMMs for CPro segments to co-develop marketing programs that drive awareness and adoption of Firefly.
Refine Firefly’s value proposition for creative professionals, ensuring it resonates across disciplines and use cases.
Represent the strategic vision of Firefly for CPros to senior leadership and cross-functional partners.
What You’ll Bring
10+ years of experience in product marketing, product management, or strategy roles, ideally in creative software or AI technologies.
Proven ability to influence and align teams to bring ideas to life across product, marketing and go-to-market.
Track record of driving critical initiatives end-to-end, from concept through launch.
Strong analytical and critical thinking skills; adept at using data to inform decisions.
Exceptional communication and storytelling abilities, with experience influencing executive partners.
Passion for creativity, design, and emerging technologies like generative AI.
BS degree in Marketing, Business, or a related field preferred OR equivalent practical experience.
Why Join Us?
You’ll be part of a team shaping the future of creativity at Adobe—building responsibly developed AI tools that empower millions of professionals. This is a rare opportunity to lead in a fast-moving space, drive meaningful impact, and help define how the next generation of creators work.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $180,300 - $261,150 In New York, the pay range for this position is $180,300 - $261,150
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
Mar 26 2026 12:00 AM
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.