Lead Product Marketing Manager for InDesign
The Opportunity
As a Principal Product Marketing Manager on our dynamic team, you will have a key role in crafting the future of our product marketing strategies. This position offers the chance to lead marketing activities for our innovative products. You will help these products reach their full potential in the market. You will partner with product management, customer marketing, and engineering teams to develop and apply marketing plans aligned with our business goals and values.
What You'll Be Doing
You'll take charge of the full marketing strategy for InDesign, overseeing both inbound product marketing and outbound go-to-market efforts at a critical time for the product. Inbound, you'll work closely with R&D to develop the AI and GenAI roadmap — setting positioning for intelligent layout, generative creation, and assisted workflows that are changing the way creative professionals function. Outbound, you'll manage launch strategy, lifecycle campaigns, and cross-channel storytelling that deliver these capabilities to designers, publishers, and creative teams. You'll coordinate with Pricing, Creative Cloud leadership, and channel partners to grow adoption, increase monetization of premium AI features, and position InDesign as the intelligent layout and publishing platform for the future of design.
Requirements for Success
You bring 12+ years of product marketing experience, with a strong record in creative tools, SaaS, or AI products. You have led launches end-to-end. You move fluidly between strategic positioning and hands-on execution. You have sharp instincts for translating complex AI capabilities into clear, compelling value for users. You understand how to position GenAI features competitively. This includes making smart calls on packaging and monetization. You partner credibly with R&D and influence product direction, not just market it. You bring strong storytelling skills and deep curiosity about how AI reshapes creative workflows. You also have proficiency in modern GTM motions like community, creator marketing, and product-led growth.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
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AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $180,300 - $261,150
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.