Principal Product Marketing Manager - Platform

Elastic Elastic · Enterprise · San Francisco, CA · Product Marketing - Eng

Product Marketing Manager for Elastic's Search AI Platform, focusing on go-to-market strategy, messaging, and content for technical audiences including developers and SREs. The role involves enabling the field, building relationships with the developer ecosystem, and planning product launches.

What you'd actually do

  1. Act as a technical product marketing lead for Elastic platform, and take ownership of the strategy to drive awareness and market penetration of key capabilities
  2. Serve as an internal authority on the developer and SRE personas
  3. Craft compelling, technical and differentiated outbound product messaging and content (like blogs, videos, tutorials, web pages, webinars that resonate with developers)
  4. Enable the field on our solutions, through training and content (e.g. pitch decks and playbooks.)
  5. Build and implement plans to reach and champion relationships with our developer and technology partner ecosystem.

Skills

Required

  • 7-10 years of experience in product marketing in a technical environment.
  • Proven track record of effectively marketing technical products to developers or technical audiences.
  • Curiosity about the “how” of technology to tell compelling stories about the “why”
  • Ability to work in a very cross functional role, with a highly distributed team
  • Experience driving a GTM and crafting high quality assets
  • Be a spokesperson for product capabilities and Elastic at large for internal and external audiences - including webinars, trainings, and analyst briefings
  • Excellent spoken and written communication skills

Nice to have

  • Direct experience with developers, and audiences that build applications
  • Product marketing experience with technical AI, SaaS or infrastructure products preferred
  • Experience crafting engaging content for developers, including blog posts, decks, videos, etc.
  • Comfortable marketing to technical leaders
  • Familiarity with Elasticsearch, Elastic Platform or our solutions

What the JD emphasized

  • experience marketing to technical audiences
  • technical aspects of Elastic’s products and solutions, including search, vector database, and AI
  • Proven track record of effectively marketing technical products to developers or technical audiences.
  • Product marketing experience with technical AI, SaaS or infrastructure products preferred