**The Opportunity **
Acrobat is evolving from the standard for digital documents into a broader productivity platform powered by AI, collaboration, and integrated content capabilities.
As we scale our enterprise business, regulated and public sector markets represent one of our most significant growth opportunities. These organizations operate in high-trust environments where security, compliance, and operational reliability are essential — and where credibility directly impacts revenue.
We are hiring a Principal Product Marketing Manager to lead strategy for Regulated and Public Sector industries globally.
This role sits within the B2B Product Marketing organization and reports to the Director, B2B Product Marketing. You will own the industry strategy for Government and regulated markets, shaping positioning, guiding go-to-market execution, and influencing product direction to accelerate growth in these complex environments.
This is a high-impact, senior individual contributor role with significant strategic visibility.
**What You'll do **
- Own global positioning and messaging for Government and regulated industries within Acrobat, translating security, compliance, and technical capabilities into clear business value for enterprise and public sector buyers.
- Develop and lead go-to-market strategy for regulated segments, aligning industry priorities with overall B2B growth goals.
- Identify and prioritize key buyer personas, including CIOs, CISOs, IT leaders, compliance teams, legal partners, and procurement decision-makers.
- Equip Sales with differentiated industry messaging and competitive positioning, supporting complex RFP, procurement, and security review processes.
- Partner with Product and Engineering to represent regulated customer requirements, influencing roadmap priorities and ensuring security claims are accurate and credible.
- Engage confidently in discussions related to corporate security topics such as encryption, data residency, access controls, and auditability in both customer and internal conversations.
- Monitor regulatory changes and competitive dynamics, identifying risks and growth opportunities within controlled industries.
**What you need to succeed **
- 10+ years of experience in Product Marketing or enterprise SaaS go-to-market roles, with ownership of positioning and growth strategy for complex solutions.
- Experience marketing or selling into Government, Public Sector, or other regulated industries or supporting enterprise sales cycles
- Strong understanding of enterprise buying processes, including procurement, security reviews, and multi-stakeholder decision-making.
- Comfortable engaging on enterprise security and compliance topics and translating technical requirements
- Proven ability to partner effectively with Product, Engineering, Security, and Sales to influence roadmap, messaging, and deal strategy.
- Analytical and commercially driven, with the ability to use sales pipeline data insights to refine positioning and go-to-market execution.
- Executive-level communicator who can speak credibly with technical buyers while simplifying the message for business customers
- BA/BS Degree preferred OR equivalent practical experience.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $146,300 -- $275,050 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In New York, the pay range for this position is $190,000 - $275,050
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.