About the Role
The Acrobat Product Marketing team is seeking a Principal Product Marketing Manager to drive customer retention for Acrobat’s paid user base, with a focus on reducing churn and protecting long-term customer value. This role plays a key part in bringing the retention strategy to life by defining how we keep customers in the Acrobat ecosystem and proactively addressing churn risk through user-facing interventions. Partnering closely with a wide variety of cross-functional teams, this individual will influence how we retain and engage customers beyond initial purchase. The role is responsible for ensuring we consistently reinforce the value of an Acrobat subscription, identifying key moments of disengagement or cancel intent, and translating insights into actionable customer programs that re-engage users before churn occurs.
What You’ll Do
• Define and evolve the end-to-end retention playbook for paid Acrobat users,
identifying the highest-impact opportunities to improve long-term value
• Identify key moments where users show signals of potential churn, and define how to proactively intervene before cancellation
• Orchestrate customer touchpoints across product, account, lifecycle surfaces and more, to deliver cohesive retention experiences, in partnership with cross-
functional teams
• Develop strategies to reduce churn and contraction across plans, with a focus on keeping users within the Acrobat ecosystem
• Define how Acrobat reinforces its value over time, including connecting high-impact features to meaningful engagement moments
• Own retention messaging and positioning, developing clear narratives that reinforce why Acrobat is worth paying for over time, tailored to key segments, use cases, and moments of engagement or churn risk
• Identify and document the primary use cases that drive sustained engagement, and ensure those use cases are consistently surfaced across product, lifecycle, and account experiences• Partner with Analytics and Data Science to understand drivers of churn, leverage propensity models, define “next best actions” and develop interventions that employ these insights
• Act as a strategic advisor on retention experimentation, providing frameworks and marketing recommendations for in-product, account, and cancel/save testing to drive how Acrobat delivers sustained value beyond initial use cases
• Convert insights into clear, actionable initiatives and roadmaps that enable cross-functional teams to complete tasks related to retention goals
• Serve as the voice of Acrobat customer, aligning collaborators and ensuring
retention priorities are reflected across product and growth initiatives
What You Bring
• 10+ years of experience in engagement & retention, lifecycle marketing, product marketing, or growth roles in SaaS or digital products
• Proven track record of driving user-facing improvements in retention, engagement, and customer lifetime value
• Ability to collaborate with analytics teams on initiatives such as cohort analysis, behavioral segmentation and experimentation frameworks
• Experience working cross-functionally with diverse groups of teams including
Product, Design, Lifecycle Marketing, Growth, Analytics, Data Science, Research,
Go-To-Market, Finance and Payments teams
• Ability to transform insights into clear strategy, roadmaps and execution plans
• Strong communication and partner management skills; ability to influence and drive execution without direct authority
• Ability to operate in a fast-paced, ambiguous environment and drive alignment
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
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Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $180,300 - $261,150
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.