Product Adoption Strategy, Manager (platform)

Salesforce Salesforce · Enterprise · Indianapolis, IN +3

This role focuses on driving product adoption and customer success for Salesforce's AI CRM platform. The Product Adoption Specialist will conduct research to understand customer struggles, identify successful adoption paths, and translate these insights into scalable programs and strategic recommendations for product and customer success teams. The goal is to move from high-touch interventions to high-scale digital guidance, ensuring customers leverage new features and achieve measurable outcomes.

What you'd actually do

  1. Evolve Platform "Adoption Paths": Analyze usage patterns across our most successful customers to identify the specific feature combinations that drive high retention and agent productivity. (e.g. Security, Infrastructure, etc.)
  2. Friction Analysis & Resolution: Lead deep-dive research into stalled implementations to categorize common "failure modes" and then design programmatic interventions to solve them at scale.
  3. Release-Based Adoption Strategy: Proactively analyze Platform roadmaps to identify high-value opportunities and create the strategy for how we encourage customers to adopt new innovation immediately upon release.
  4. Digital Strategy Partnership: Partner with our Digital Success teams to translate your research into automated guidance, providing the subject matter expertise needed to digitize our success methodology.

Skills

Required

  • Management Consulting
  • Strategy
  • Customer Success
  • B2B Service/Support operations
  • Strategic Problem Solving
  • Data Analysis
  • Program Execution
  • Platform Operations Fluency
  • Adoption Architect
  • Data-Driven Mindset
  • Curiosity
  • Empathy

Nice to have

  • SQL proficiency
  • Tableau proficiency
  • MBA or advanced degree
  • Platform experience
  • Sales/Service clouds familiarity
  • Data visualization tools (e.g., Tableau, CRM Analytics)
  • AI tools

What the JD emphasized

  • 8+ years in Management Consulting, Strategy, or Customer Success roles
  • Proven ability to generate strategic insights that drive measurable business outcomes
  • Experience taking a complex technical product and breaking it down into a step-by-step maturity model or success methodology
  • Strong analytical skills with the ability to identify trends, build frameworks, and guide decisions through data