Product Director, Access Marketing, Caplyta

Johnson & Johnson Johnson & Johnson · Pharma · Titusville, NJ +1

Product Director, Access Marketing for Caplyta, responsible for developing and executing payer and access marketing strategies, including supporting key wins and pull-through of managed care formulary status. This role involves developing marketing strategies, directing marketing activities, designing and approving promotional materials, and planning and executing promotional programs to support interactions with providers and population health decision makers, with the goal of establishing, sustaining, and optimizing access positions.

What you'd actually do

  1. The individual in this position will have responsibility for shaping the Caplyta market access approach to key customers and accounts and removing market access barriers for patients.
  2. Develop local level payer and access marketing strategies that shape perceptions and beliefs in the market.
  3. Partner with internal stakeholders to train various customer facing teams on the development and strategy behind key assets.
  4. Directly support customer-facing roles through by acting as a liaison between brand marketing and field execution of market access pull-through
  5. Build strong alliances with all marketing colleagues and cross-functional partners such as Sales, Brand Teams, Strategic Customer Group, Sales Learning & Development, Professional Education, Legal, Regulatory, Commercial Excellence, Agencies, and other key business partners.

Skills

Required

  • BA/BS
  • 5 years of business, marketing and/or market access/payer/institutional experience in pharma/biopharma industry
  • 5 years of demonstrated U.S market access marketing with proven performance
  • Strong cross-functional teamwork
  • Collaboration
  • Proactivity
  • Communication skills
  • Ability to influence large/diverse teams without direct authority
  • Innovative
  • Proactive
  • Strong analytical skills
  • Excellent overall business sense
  • Ability to handle and prioritize multiple priorities
  • Excellent leadership skills
  • Ability to work effectively in a cross-functional and unstructured environment
  • Ability to think strategically
  • Advanced communication and presentation skills

Nice to have

  • MBA
  • Neuroscience experience

What the JD emphasized

  • minimum of 5 years of business, marketing and/or market access/payer/institutional experience in pharma/biopharma industry is required
  • minimum of 5 years of demonstrated U.S market access marketing with proven performance is required
  • Strong cross-functional teamwork, collaboration, proactivity, and communication skills required
  • Ability to influence large/diverse teams without direct authority is required
  • Must be innovative, proactive, and strong analytically with excellent overall business sense.
  • Must be capable of handling and prioritizing multiple priorities.
  • Must demonstrate excellent leadership skills with the ability to work effectively in a cross-functional and unstructured environment.
  • Demonstrated ability to think strategically.
  • Advanced communication and presentation skills required.