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**Job Function: **
Marketing
**Job Sub Function: **
Advertising & Promotions
Job Category:
Professional
All Job Posting Locations:
Horsham, Pennsylvania, United States of America, Titusville, New Jersey, United States of America
Job Description:
Johnson & Johnson Innovative Medicine is searching for the best talent for a Product Director, Immunology Lifecycle Marketing located in Horsham, PA or Titusville, NJ.
About Immunology
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Our Immunology team leads in the development of transformational medicines for immunological disorders and illnesses. You can influence where medicine is going by restoring health to millions of people living with immune diseases.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine
The Product Director, Immunology Lifecycle Marketing has a critical role leading all brand marketing activities for multiple Immunology brands. This role will report to the Group Product Director of Immunology Lifecycle Marketing.
The Product Director will be responsible for building a comprehensive marketing strategy designed for patients to start and stay on J&J therapies. This will require evolving and communicating value propositions for multiple stakeholders across channels. Additionally, this role will lead the development of innovative marketing strategies to maintain product access and preserve patient continuity. The Product Director will work closely with multiple functions including Marketing, Strategic Customer Group, Strategic Insights & Analytics, Field sales teams, Medical Affairs, Regulatory, Legal, and outside vendors to effectively develop strategies and implement key commercial activities.
Key Responsibilities:
- Lead comprehensive brand strategy and marketing activities (professional promotion, market access, and customer experience) for two medical benefit Immunology brands.
- Lead and develop innovative direct-to-consumer and patient education initiatives to support the continued growth of a medical benefit product across multiple indications.
- Lead and effectively manage external creative marketing agencies to develop, update, and maintain brand resources in a dynamic competitive market.
- Evolve pricing and contracting strategies for multiple products in close collaboration with the Value, Access, and Pricing (VAP) team to preserve Gross-to-Net (GTN)
- Evolve market access strategies in close collaboration with VAP and Strategic Account Management teams to maintain patient access to multiple therapies.
- Collaborate with multiple field sales, channel, and Strategic Customer Group teams by providing updated messaging, tools and resources to support brand value propositions in an evolving competitive landscape.
- Generate insights through use of secondary data, market research, voice of customer and field engagement. These insights will then translate to strategy development which will include, but not be limited to, value positioning, digital brand presence, access and pricing strategies, and innovative partnerships.
- Track and monitor competitive activities and regulatory submissions to develop organizational perspective on future competitive landscape. Work within regulatory guidelines to achieve goals.
- Engage senior leadership team to secure alignment to position the portfolio for short-term and long-term success.
- This is not a comprehensive listing of job functions. Other duties may be assigned.
Qualifications:
Education:
- BA/BS required; an MBA preferred.
Experience and Skills:
Required:
- A minimum of 5 years of professional experience, preferably with demonstrated professional growth in marketing, market access, or account management.
- Demonstrated ability to develop brand strategies and action plans based on customer and market insights.
- Ability to work effectively in a matrix and unstructured environment and ability to activate cross-functional teams to deliver on business objectives.
- The candidate must be an innovator, proactive, strong analytically and resilient with excellent overall comprehension of the value drivers of Immunology and our customers. Must be capable of leading and prioritizing multiple commitments.
- Ability to work 3 days a week in Horsham, PA or Titusville, NJ office and travel domestically up to 15% travel.
Preferred:
- Progressive experience in the pharmaceutical industry with proven performance in marketing, market access, and/or account management functions
- Familiarity with pharmaceutical brand management and medical benefit/buy-and-bill products.
- Experience with access, payer, and policy dynamics in the Immunology market
- Demonstrated excellent communication skills and experience with engaging Senior Management
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center (ra-employeehealthsup@its.jnj.com) or contact AskGS to be directed to your accommodation resource.
Required Skills:
Preferred Skills:
Advertising, Brand Identity, Brand Positioning Strategy, Brand Reputation Management, Budget Management, Content Management, Customer Intelligence, Data Analysis, Design Mindset, Execution Focus, Financial Analysis, Interpersonal Influence, Marketing Campaign Management, Organizing, Performance Measurement, Public Relations (PR), Sales Promotions, Social Media Management, Tactical Planning, Technical Credibility
The anticipated base pay range for this position is :
$122,000.00 - $212,750.00
Additional Description for Pay Transparency:
Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)). This position is eligible to participate in the Company’s long-term incentive program. Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits: • Vacation –120 hours per calendar year • Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year • Holiday pay, including Floating Holidays –13 days per calendar year • Work, Personal and Family Time - up to 40 hours per calendar year • Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child • Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year • Caregiver Leave – 80 hours in a 52-week rolling period10 days • Volunteer Leave – 32 hours per calendar year • Military Spouse Time-Off – 80 hours per calendar year For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits