Product Director, Kol Engagement Strategy & Medical Education, Caplyta

Johnson & Johnson Johnson & Johnson · Pharma · Titusville, NJ +1

Product Director responsible for KOL Engagement Strategy and Medical Education for CAPLYTA®, a pharmaceutical product for major depression disorder and bipolar indications. This role involves developing strategies for engaging thought leaders, creating promotional medical education content, and managing congress strategy.

What you'd actually do

  1. Own the development of the CAPLYTA® Overall KOL Engagement Strategy for national, regional, and local thought leaders across psychiatry and advanced practitioners in coordination with the Thought Leader Liaison team
  2. Develop a promotional medical education platform to disseminate medical education across a variety of channels in order to reach providers through traditional and non-traditional personal and non-personal channels
  3. Ensure development of dynamic peer-to-peer content which strategically aligns to brand priorities which can be adapted to different customer segments and specialties
  4. Lead Advisory Board Strategy to garner business critical insights to inform content development, supplementing insights from Market Research and Thought Leader Liaison engagements
  5. Partner across the Neuroscience portfolio to ensure a customer-centric engagement approach for joint KOLs to maximize impact of peer-to-peer content

Skills

Required

  • Bachelor's degree
  • 7 years of relevant business experience
  • pharmaceutical and healthcare knowledge
  • 5 years' experience in Sales, Marketing, Access, Managed Care Account Management and/or related fields
  • Strong marketing proficiency
  • project management
  • executive communication skills
  • demonstrated presentation skills
  • Proven ability to influence without authority
  • drive impactful cross-functional collaboration
  • demonstrated ability to be proactive
  • work within a team environment
  • lead multiple agencies/partners and external stakeholders
  • innovative
  • proactive
  • excellent business acumen

Nice to have

  • MBA
  • Psychiatry and/or mental health experience
  • Experience with working with and developing strong relationships with KOLs
  • Experience leading teams through change and transformation
  • product launches
  • exceptional communication and leadership skills

What the JD emphasized

  • marketing competencies
  • strategic thinking
  • insight generation
  • big picture orientation
  • attention to detail
  • analytical skills