Product Director, Regional Marketing, Caplyta

Johnson & Johnson Johnson & Johnson · Pharma · Titusville, NJ +1

Product Director, Regional Marketing for CAPLYTA® in the Neuroscience franchise at Johnson & Johnson. Responsibilities include developing content strategy and assets for the Thought Leader Liaison (TLL) team, delivering training, identifying new tools and technologies to enhance customer engagement, planning and delivering content for regional marketing programming, and managing the TLL budget. Requires strong marketing competencies, strategic thinking, insight generation, and collaboration skills.

What you'd actually do

  1. Develop TLL content strategy ensuring it is aligned with overall brand strategy inclusive of the promotional medical education strategy and deploy all customer-facing assets for the TLL team
  2. Develop and deliver training to elevate TLL competencies and engagement effectiveness
  3. Identify new tools, technological capabilities, and insight-generation resources to increase TLLs customer engagement effectiveness
  4. Leverage identified insights to develop and deploy new TLL resources for impactful customer engagement
  5. Ensure coordination and collaboration across the Neuroscience Portfolio Brand, Franchise, and Medical Teams and CAPLYTA marketing team to maximize TLL effectiveness meet evolving business needs

Skills

Required

  • Bachelor's degree
  • 5 years of experience in Sales, Marketing, Access, Managed Care Account Management and/or related fields
  • Healthcare professional marketing experience
  • Demonstrated experience in critical marketing competencies such as strategic thinking, insight generation, big picture orientation, attention to detail, and analytical skills
  • Innovative, proactive, and have excellent business acumen
  • Capable of managing and prioritizing multiple priorities
  • Ability to work effectively in a matrix and unstructured environment
  • Ability to fully access needs of the brands across the portfolio in collaboration with brand leadership
  • Interpersonal flexibility to effectively interact with a broad range of personnel
  • Advanced communication, presentation, and facilitation skills
  • Proven ability to influence without authority and drive impactful cross-functional collaboration in large groups

Nice to have

  • MBA
  • Psychiatry and/or mental health experience