Product Growth Analyst

Meta Meta · Big Tech · New York, NY

Product Growth Analyst at Meta focused on analyzing user behavior to identify growth opportunities and drive product adoption, retention, engagement, and monetization. This role involves quantitative analysis, data mining, and collaborating with engineering, product management, design, and data science teams to execute growth initiatives.

What you'd actually do

  1. Apply expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how users interact with both consumer and business products.
  2. Identify the opportunities most important for growth, to remove barriers for product adoption, retention, engagement, and/or monetization, and partner with growth-focused engineering teams to execute on projects based on what’s identified to accelerate the growth and adoption of Meta products in all the markets served.
  3. Understand funnels, ecosystems, user behaviors, and long-term trends in the adoption of products to identity opportunities for step-changes and angle changes in growth.
  4. Define and analyze metrics that inform the success of products and allow to monitor the heath of product adoption in the markets Meta serve.
  5. Communicate the state of business, experiment results, opportunities, etc. to product teams.

Skills

Required

  • Bachelor's degree (or foreign equivalent) in Business Administration, Mathematics, Statistics, Computer Science, Environmental Science, or a related field
  • 3 years of work experience in the job offered or in a related occupation
  • Performing quantitative analysis
  • Working collaboratively with product team members (product management, engineering, design, data science, and data engineering)
  • Manipulating data sets through statistical software (R, SAS, Pivot Tables) or other methods
  • Product optimization work (funnel/website optimization, outbound communication channels like email or push notifications)
  • SQL or other programming languages
  • Product optimization or growth best practices
  • Making analytical, data-driven decisions and communicating the results of analyses
  • Statistics (hypothesis testing, product experimentation, regressions, experimentation logic and biases)