Product Localisation Specialist, Amsterdam

Canva Canva · Enterprise · Amsterdam, Netherlands · Strategy/Planning

Product Localisation Specialist for Canva in Amsterdam, focusing on making the product feel local for Dutch users by combining cultural insight, product thinking, and data to drive growth and engagement. Responsibilities include owning the localization strategy, partnering with product/growth teams, analyzing user funnels, adapting global content, and building scalable localization processes.

What you'd actually do

  1. Owning Canva’s localisation strategy for the Netherlands, improving cultural relevance, clarity, and overall user experience
  2. Partnering closely with product, growth, and regional teams to influence roadmap decisions with local market insights
  3. Analysing user and subscription funnels to identify friction points and opportunities for growth
  4. Providing cultural and behavioural insights to inform experiments, feature launches, and go-to-market strategies
  5. Adapting global product surfaces, campaigns, and messaging to resonate with Dutch users

Skills

Required

  • Deep understanding of Dutch users and ability to translate cultural insight into impactful product experiences
  • Experience from product growth, localisation, content design, or marketing within the Netherlands
  • Experience in a SaaS, product-led, or high-growth tech environment
  • Fluent in Dutch and English
  • Confident using data to evaluate performance and drive improvements across user funnels
  • Thrive in cross-functional environments and enjoy influencing across product, marketing, and engineering teams
  • Strategic and hands-on, comfortable navigating ambiguity and driving outcomes