Product Manager, Ads (campaign Apis & Integrations)

Netflix Netflix · Big Tech · Los Gatos, CA +4 · Product Management

Product Manager for Netflix's Ads Campaign APIs & Integrations, focusing on programmatic interfaces for demand partners to create, manage, and activate advertising campaigns. This role involves defining how various buying channels connect to Netflix's ad ecosystem, ensuring campaign setup translates to compliant delivery, and driving developer/partner experience.

What you'd actually do

  1. Own the Campaign API surface area and integration layer that scale across all demand types—agency holding companies, aggregators, direct advertisers, and retail media networks
  2. Partner with engineering and data science to deliver platform-grade API capabilities
  3. Ensure seamless integration across planning, forecasting, pricing, creative, delivery, measurement, and billing for a reliable end-to-end campaign activation workflow.
  4. Drive an excellent developer and partner experience: clear API contracts, high-quality documentation, sandbox environments, and partner onboarding.
  5. Collaborate with Ad Sales, Ad Operations, Finance, Legal, Policy, and Partnerships to translate business and compliance requirements into scalable, durable product solutions.

Skills

Required

  • Product Management experience launching and scaling platform products in advertising technology, media platforms, or API-first systems
  • Strong ads domain knowledge: campaign lifecycle management, budgeting and pacing, flighting, frequency, targeting, creative association, and measurement—across both Direct IO and Programmatic buying.
  • Demonstrated experience owning enterprise APIs in production, including schema design, versioning, backward compatibility, and operational reliability.
  • Analytical mindset with the ability to work through complex data and translate findings into actionable product decisions.
  • Excellent communicator, able to align technical teams and business stakeholders and articulate complex concepts clearly and concisely.
  • Proven ability to lead cross-functional teams and influence without authority in a fast-moving, ambiguous environment.

What the JD emphasized

  • launching and scaling platform products
  • enterprise APIs in production