Growth Platforms is part of the Central Growth org and owns the top of funnel for Meta’s main apps. We're the front door to Facebook, Instagram, and Threads for over a billion people a month — the ones who find us through Google Search, see an ad, or land on a logged-out page before they've ever created an account. We run five connected systems: SEO (including a direct, executive-level partnership with Google Search), performance marketing technology, user routing, mobile web, and the logged-out experience. As a PM here, you own one of those systems end to end: you set the strategy, work daily with a team of engineers and data scientists in Tel Aviv, and drive decisions that show up in company-level growth numbers. The problems are genuinely hard and mostly unsolved — how do you prove the value of a channel you can't fully instrument, how do you respond to an ecosystem highly disrupted by AI, how do you make someone want an app before you ask them to sign up.
Responsibilities
Is the primary driver for identifying significant near and long-term opportunities in a large Product area, and driving product mission, strategies, and roadmaps in the context of broader organizational strategies and goals Generate buy-in and drive consensus across organizations. Bring clarity and structure to ambiguous opportunities. Consistently demonstrate initiative and execute with limited oversight Critically evaluate when AI is (and isn't) the optimal solution at portfolio level, setting the standard for rigorous tradeoff analysis Translate AI capabilities into compelling, differentiated product visions that define market categories Champion AI-native strategies including comprehensive evals and data strategies that enable org-wide continuous improvement Drive product development with teams of engineers and designers, while maintaining team health Work closely with cross-functional teams to drive product mission, define product requirements, coordinate resources from other groups (design, legal, etc.), develop roadmaps, and guide the team through key milestones Reimagine workflows, responsibly using AI tools to transform team velocity and capability at organizational scale Foster a culture of rapid experimentation and learning that becomes a competitive advantage Scale AI best practices (including responsible AI use), workflows, and artifacts across the organization so capability compounds exponentially Plan, initiate, and manage information technology projects for web-based products, applications, and platforms Orchestrate complex execution across multiple organizations by combining AI automation with strategic human oversight at scale Maximize efficiency in a constantly evolving environment where the process is fluid and creative solutions are the norm Use AI-enabled tools to build products—setting the standard for PM technical capability Interpret research and state-of-the-art learnings to design product strategy and apply rigorous logical reasoning at the frontier Demonstrate expert understanding of system/architecture trade-offs and how they impact user experience and business outcomes; lead strategic technical decisions with engineering leadership Integrate data, usability studies, research, and market analysis into product strategies and requirements to enhance user satisfaction and improve engineer productivity Express complex and technical concepts at the right altitude, choosing the right medium and level of detail for the audience (XFN partners, execs, engineering, etc.) Understand Meta's strategic and competitive position and deliver products that are aligned with our mission and recognized best in the industry Define and analyze metrics that inform the success of products. Identify and track key performance metrics. Drive decision-making through user insights, quantitative analysis, and AB testing Design sophisticated experiments and interpret results (leveraging AI) to drive strategic product decisions Define and run evaluations (evals) to interpret model outputs at scale—establishing evaluation as a strategic capability for AI-powered experiences
Qualifications
Demonstrated proficiency using AI-enabled tools to build product artifacts at scale 10+ years of experience working collaboratively with engineering, design and user research teams 10+ years product management and/or Product Design Experience developing and championing AI-native strategies across organizations Critical thinking and analytical leadership experience Experience navigating through the full product life-cycle, integrating customer feedback into product requirements, driving prioritization, and pre- and post-launch execution Experience presenting to executive audiences BA/BS in Computer Science or related field Experience building or scaling measurement systems, with particular relevance in ads measurement, attribution, or SEO/search optimization contexts Experience building 0-to-1 products or platform and ecosystem products at significant scale Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies Experience operating in a consumer-focused technology company with broad user bases and high-velocity product cycles Experience coaching or developing other product managers and cross-functional partners on product strategy, prioritization, and stakeholder communication Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)