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**Job Function: **
Marketing
**Job Sub Function: **
Product Management
Job Category:
Professional
All Job Posting Locations:
Mongkok, Kowloon, Hong Kong
Job Description:
The Product Manager – Endomechanical & Energy is responsible for leading the strategic and executional management of the Endomech and Energy platform across the full product lifecycle. This role drives portfolio growth through strong market insight, clear positioning, effective launches, and close collaboration with Sales, Medical, and Regional teams.
The position plays a critical role in translating clinical and customer needs into winning commercial strategies, while ensuring alignment with the broader Surgery BU priorities and integrated solution approach.
Key Responsibilities
1. Product Strategy & Portfolio Management
- Own end‑to‑end product lifecycle management for Endomechanical and Energy portfolios
- Develop and execute annual product strategies aligned with BU growth priorities
- Conduct market assessment, segmentation, and competitive analysis
- Identify growth opportunities, gaps, and risks within the portfolio
2. Go‑to‑Market & Launch Excellence
- Lead new product launches including positioning, pricing strategy, value messaging, and launch readiness
- Develop high‑quality marketing materials, campaigns, and selling tools
- Ensure effective product training and enablement for Sales and Clinical teams
- Monitor post‑launch performance and drive corrective actions as required
3. Business Performance Management
- Own product‑level forecasting, tracking, and analysis
- Monitor sales performance, market share, and profitability
- Translate insights into actionable recommendations to accelerate growth
- Support key account strategies and major tenders with strong product input
4. Customer, Clinical & Market Insight
- Gather and synthesize voice‑of‑customer insights from surgeons, nurses, and OR stakeholders
- Partner with Medical Affairs to ensure compliant scientific communication
- Understand evolving clinical pathways and procedural trends
- Represent customer needs in regional and global discussions
5. Cross‑Functional Collaboration
- Work closely with Sales, Clinical Education, Medical Affairs, Supply Chain, and Finance teams
- Partner with Regional and Global Marketing teams on portfolio planning and execution
- Support integrated solution strategies across consumables, digital, and capital platforms
- Act as a key interface between field execution and upstream strategy
6. Compliance & Governance
- Ensure all promotional activities comply with internal policies and local regulatory requirements
- Maintain robust documentation and approval processes
- Uphold company values and ethical standards in all activities
**Required Skills: **
Preferred Skills:
Analytical Reasoning, Brand Marketing, Brand Positioning Strategy, Business Behavior, Coaching, Communication, Consulting, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Data Savvy, Execution Focus, Financial Analysis, Innovation, Presentation Development, Problem Solving, Product Management, Product Strategies