Product Marketer

Cognition Cognition · Coding AI · San Francisco, CA · Marketing

Product Marketer for an applied AI lab building end-to-end software agents, specifically Devin, the first AI software engineer. The role focuses on creating customer stories, sales collateral, web content, and core messaging to support enterprise adoption and revenue growth.

What you'd actually do

  1. Produce compelling customer stories across multiple media — video, longform content, event talks, photography — built on deep, genuine relationships with the people using Devin
  2. Create a high volume of sales-ready collateral: one-pagers, solution briefs, battlecards, slide decks, and industry-specific materials — grounded in real customer results
  3. Build landing pages and web content for product launches, industry campaigns, and enterprise use cases
  4. Develop and maintain core messaging and positioning, competitive narratives, and persona-specific frameworks
  5. Create co-marketing campaigns with customers that benefit both sides and generate reusable proof points for sales

Skills

Required

  • 2+ years in B2B marketing, product, or other fast-paced operating role
  • Excellent written and verbal storytelling abilities
  • Track record of creating compelling content across mediums — customer stories, one-pagers, decks, landing pages
  • Experience creating sales collateral that reps actually use — and a habit of working closely with reps, understanding what they need, and turning around collateral fast
  • Ability to distill complex technical products into clear, benefit-driven messaging for different personas
  • Great at building relationships with customers, sales reps, and internal stakeholders and understanding what they need
  • Genuine curiosity about technical topics and ability to ramp quickly. You don't need to write code, but you need to hold your own in conversations with VPs of Engineering, senior developers, and our engineering team.
  • Comfort with rapid iteration: drafting a landing page or one-pager in hours, not weeks
  • Basic design sensibility (you'll work with designers, but you should be able to mock up or critique a layout)
  • Highly organized and good at wrangling stakeholders
  • Desire to work hard
  • Willingness to travel onsite to customers for shoots, around the US and internationally.

What the JD emphasized

  • customer stories
  • sales collateral
  • messaging and positioning
  • co-marketing campaigns
  • customer stories
  • sales reps
  • content creation
  • customer stories
  • sales collateral
  • reps
  • customers
  • sales reps
  • internal stakeholders
  • technical topics
  • VPs of Engineering
  • senior developers
  • engineering team