Product Marketing Director

Together AI Together AI · Data AI · San Francisco, CA · Marketing

Product Marketing Director at Together AI, a frontier AI cloud company. This role will own platform and product value propositions, GTM strategy, product launches, and messaging. The role involves leading and scaling the PMM function, partnering with Product Management, Sales, and Engineering. Requires 10+ years of PMM experience in enterprise software (preferably AI/Cloud) and 5+ years in team leadership. The company has seen significant growth and is research-driven, contributing to open-source AI advancements.

What you'd actually do

  1. Build and maintain detailed buyer personas and ideal customer profiles to guide segmentation, messaging, and campaign strategies.​
  2. Develop compelling product positioning and messaging that clearly differentiate us in a competitive landscape
  3. Partner closely with Product Management to influence roadmap priorities based on market insights, customer feedback, and competitive analysis​
  4. Own the go-to-market strategy for new product launches and major updates, managing the cross-functional coordination needed for success.​
  5. Lead creation of sales enablement tools—pitch decks, battlecards, and case studies—to empower sales and customer success teams.​

Skills

Required

  • PMM experience in enterprise software
  • Team leadership
  • GTM strategy development
  • Product launch experience
  • Cross-functional collaboration
  • Analytical skills
  • Data-driven decision-making

Nice to have

  • AI/AI natives/Digital Natives or Cloud experience
  • MBA

What the JD emphasized

  • 10+ years of PMM experience in enterprise software, preferably in AI, AI natives, Digital Natives or Cloud
  • 5+ years as a team leader in the PMM function
  • Proven success leading and scaling high-performing product marketing teams in fast-paced growth environments
  • Strong ability to translate complex technical features into business-oriented messaging for diverse audiences
  • Demonstrated experience building GTM strategies, launching new products, and achieving measurable awareness, adoption or pipeline growth​