Overview
Leads others to compile and evaluate market intelligence to identify opportunities and define strategies for customer acquisition, adoption, and renewal of a feature, product, and/or solution. Contributes to or influences the long-term vision and strategy for a product and/or solution based on a deep understanding of customer needs, market and user research, competitive landscape, and Microsoft AI's business goals and strategy. Collaborates with others to develop insights from market or user research, competitive analyses, and market and industry trends to drive Microsoft AI's Go-to-Market strategies and create a differentiated value proposition that aligns with customer goals. Identifies and directs marketing strategies for customer acquisition, adoption, customer advocacy, and renewal of a product and/or solution. Delivers sales enablement and field support. Facilitates the building and executing marketing plans and strategies across functions to achieve product revenue goals. Develops partnerships to lead and deliver differentiated customer value and company growth.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Starting January 26, 2026, Microsoft AI (MAI) employees who live within a 50- mile commute of a designated Microsoft office in the U.S. or 25-mile commute of a non-U.S., country-specific location are expected to work from the office at least four days per week. This expectation is subject to local law and may vary by jurisdiction.
Responsibilities
Analysis of Customer and Market Signals
- Leads others to compile and evaluate market intelligence to identify opportunities and define strategies for customer acquisition, adoption, and renewal of a feature, product, and/or solution. Uses insights to story tell. Leads engagements with other stakeholder teams, customers, and the field to understand customer/partner needs and identify investment priorities (e.g., marketing, feature sets, sales resources). Designs or influences how the team approaches research. Understands competitor strengths, weaknesses, and Microsoft AI's competitive positioning to ensure that Microsoft AI is ahead of the market and priority competitors. Develops insights from market or user research, competitive analyses, and market and industry trends to design Microsoft’s Go-to-Market strategies and create a differentiated value proposition. Partner with leaders to interpret opportunities and risks. Obtains and synthesizes direct and indirect customer feedback, validation, and experience.
Cross-Functional Orchestration
- Develops partnerships (e.g., Marketing, Partner, SWE, Design, Services, Sales) to lead and deliver differentiated customer value and company growth. Drives initiatives and programs across teams to improve and meet organizational goals. Shares demonstrated best practices to relevant stakeholders to improve product marketing and business performance. Drives impact through other teams.
Go-to-Market
- Identifies and directs marketing strategies for customer acquisition, adoption, customer advocacy, and renewal of a product and/or solution. Identifies target customers, defines and executes the strategy for the end-to-end customer journey, and creates user stories, demos, and scenarios to convey the big picture. Defines Go-to-Market strategies and plans, including marketing mix, investments, product placement, and incentive strategies to deliver customer and partner success, resulting in revenue, growth, and share outcomes. Partners with others to define success criteria and performance metrics, such as Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs). Tracks performance against success metrics and proactively acts on performance. Builds the strategy and partners to land revenue or engagement growth priorities, business targets, monetization strategies, plans, and metrics with sales and channel teams. Manages and measures collaboration to land these with Sales and channel teams and partners to correct and improve results. Develops an engagement plan to interact with customers and partners via various channels with a medium degree of supervision. Demonstrates the product in a one-to-many environment and/or present at larger industry and partner events.
Product Marketing and Business Performance
- Facilitates the building and executing marketing plans and strategies across functions to achieve product revenue goals. Has a basic understanding of the multi-faceted drivers of product revenue and employs strategies across the entire market experience (price, channel, product, promotion, etc.) to meet revenue goals and make adjustments where needed to improve gaps.
Product Vision and Strategy
- Contributes to or influences the long-term vision and strategy for a product and/or solution based on a deep understanding of customer needs, market and user research, competitive landscape, and Microsoft’s business goals and strategy. Knows how to partner with Business Planning, Branding, and SWE to impact the roadmap and defines the metrics that capture the market and customer engagement opportunity. Influence senior partners in delivering the right product experience in alignment with defined direction. Determines the long-term market opportunities and breakthrough features. Establishes trusting relationships with stakeholders.
Sales Enablement
- Delivers sales enablement and field support. Works on business deals, creates strategic partnerships, and participates in pre-sales meetings with customers. Provides coaching, readiness, and in-depth win/loss insights to enable field sellers to win the deal. Develops content that best resonates with customer value. Creates a feedback loop with Sales to ensure their buy in.
Value Prop Positioning, Messaging, Bill of Materials (BOM)
- Collaborates with others to develop insights from market or user research, competitive analyses, and market and industry trends to drive Microsoft’s Go-to-Market strategies and create a differentiated value proposition that aligns with customer goals. Identifies key customer reasons to buy, retain, and grow, and creates customer messaging within customer teams. Drives the development and framework of messaging and positioning with stakeholders and managers. Delivers thoroughly researched messaging and positioning framework with a broader set of proof points and crisper overall storytelling. Creates demos to assist Go-to-Market and field teams. Develops and lands key selling points, reasons to buy, customer retention, growth, and customer-facing messaging in collaboration with internal teams. Builds global and integrated BOMs. Builds consumer/partner facing demo plans, product scripts, presentations, and sales materials.
Qualifications
Required Qualifications:
Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
- OR equivalent experience.
Preferred Qualifications:
Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years marketing or sales experience
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business
- OR equivalent experience.
10+ years of experience in product marketing or go-to-market (GTM) strategy at scale, specifically within digital advertising, publisher ecosystems, or multi-sided marketplace dynamics.
Deep fluency in emerging AI paradigms (e.g., LLM grounding, data retrieval APIs, Model Context Protocol, and the commercialization of unstructured/dark data) with the ability to translate these into actionable monetization approaches for publishers.
Demonstrated expertise in global product activation, taking complex, 0-to-1 platform initiatives from engineering concept to market reality, ensuring alignment between supply-side PMs and demand-side revenue goals.
#MicrosoftAI
Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about **requesting accommodations.**