Product Marketing (gtm)

Clay · Vertical AI · New York, NY · Marketing

Product Marketing Manager at an AI company focused on growth and revenue success. Responsibilities include building GTM foundations, developing buyer insights, enabling sales teams, optimizing the revenue funnel, driving customer expansion, building customer advocacy, and creating scalable systems. The role emphasizes using AI tools to enhance workflows and requires significant experience in B2B SaaS product marketing.

What you'd actually do

  1. Build GTM foundation - Create Clay's core narrative, messaging frameworks, and competitive battlecards so all revenue teams can effectively position and sell our products
  2. Develop buyer insights - Build detailed buyer personas and messaging that converts, plus competitive analysis that helps teams win against key rivals
  3. Enable sales teams - Create training programs, sales assets, and enablement materials that help reps have better conversations and close more deals
  4. Optimize the revenue funnel - Identify where deals get stuck and work with sales to improve conversion through targeted messaging, collateral, and campaigns
  5. Drive customer expansion - Create programs and materials that help existing customers grow their usage and increase their investment in Clay

Skills

Required

  • 8+ years of professional experience
  • 5+ years of product marketing experience, preferably at high-growth B2B SaaS companies with complex product surface areas
  • Revenue-focused mindset
  • Exceptional communication skills
  • Proven track record as a trusted partner to GTM leaders
  • Strong comfort with prioritizing the highest impact projects in a dynamic, fast-moving environment
  • Experimentation mindset to utilize AI tools (including Clay) to optimize and scale Product Marketing workflows
  • Success partnering with Marketing, Sales, and CX organizations

Nice to have

  • previous experience in Sales a plus

What the JD emphasized

  • drive revenue-focused product marketing that directly impacts our go-to-market and revenue success
  • foundational in building Clay's Product Marketing function
  • define the discipline, hire and mentor additional team members
  • pioneer new approaches to Product Marketing
  • Revenue-focused mindset
  • Strong understanding of customer buying processes, sales processes, revenue expansion, and the ability to diagnose and optimize a revenue funnel
  • Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
  • Success partnering with Marketing, Sales, and CX organizations, representing the voice of the customer