About Rivian Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract. As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations. Role Summary We're looking for a Product Marketing Lead to own the story of one of our most important product lines. You'll sit at the intersection of product, design, engineering, brand, and customer, translating our products into narratives and campaigns that move people. This is a high-ownership role for someone who can think strategically about positioning, work well cross-functionally, and roll up their sleeves to ship. You'll define how we talk about our products, equip the teams who bring them to market, and use what you learn from customers to shape what we build next. If you get energized by turning a complex, ambitious product into a clear and compelling story, this is for you. Responsibilities Own end-to-end product positioning and messaging for your product area, from foundational narrative to feature-level talking points. Lead go-to-market strategy and execution for new launches — coordinating across product, brand, comms, retail, and digital to land a cohesive story. Develop deep expertise in our customers, the competitive landscape, and the broader category, and turn that insight into a point of view that informs product and marketing decisions. Partner closely with product management to influence the roadmap, represent the voice of the customer, and ensure what we build is something we can clearly and authentically market. Create the content and tools that bring products to life — value props, launch narratives, demos, and key messages. Define how we measure success, instrument launches, and use data and customer feedback to iterate after every release. Collaborate with brand and creative partners to ensure product storytelling stays true to who we are as a company. Qualifications 10+ years of product marketing experience, including leading go-to-market for complex or consumer-facing products. A track record of crafting positioning and messaging that has measurably shifted how customers understand a product. Strong strategic instincts paired with genuine execution chops — you can set direction and ship the work. Excellent written and verbal communication; you can make the complicated feel clear and the technical feel human. Demonstrated ability to lead cross-functional initiatives and influence without authority across product, design, and brand teams. Comfort with ambiguity and a bias toward action in a fast-moving environment. Genuine curiosity about customers and a habit of grounding decisions in their needs. Experience marketing hardware, connected products, or products with both physical and software components, preferred Background in automotive, consumer technology, energy, or another mission-driven category, preferred Experience building and mentoring product marketing teams, preferred Pay Disclosure The salary range for this role is $135,800 to $180,100 for Palo Alto, California based applicants. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, experience, skills, geographic location, shift, and organizational needs. The salary range for this role is $125,000 to $165,560 for El Segundo, California based applicants. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, experience, skills, geographic location, shift, and organizational needs. The successful candidate may be eligible for annual performance bonus and equity awards. We offer a comprehensive package of benefits for full-time and part-time employees, their spouse or domestic partner, and children up to age 26, including but not limited to paid vacation, paid sick leave, and a competitive portfolio of insurance benefits including life, medical, dental, vision, short-term disability insurance, and long-term disability insurance to eligible employees. You may also have the opportunity to participate in Rivian’s 401(k) Plan and Employee Stock Purchase Program if you meet certain eligibility requirements. Full-time employee coverage is effective on their first day of employment. Part-time employee coverage is effective the first of the month following 90 days of employment. More information about benefits is available at rivianbenefits.com. You can apply for this role through careers.rivian.com (or through internal-careers-rivian.icims.com if you are a current employee). This job is not expected to be closed any sooner than 6/26/26. Equal Opportunity Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law. Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at candidateaccommodations@rivian.com. Candidate Data Privacy Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law. Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian’s service providers, including providers of background checks, staffing services, and cloud services. Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions. Please note that we are currently not accepting applications from third party application services.
Product Marketing Lead
Product Marketing Lead responsible for owning the story of a product line, translating products into narratives and campaigns, defining product positioning and messaging, leading go-to-market strategy, and influencing the product roadmap.
What you'd actually do
- Own end-to-end product positioning and messaging for your product area, from foundational narrative to feature-level talking points.
- Lead go-to-market strategy and execution for new launches — coordinating across product, brand, comms, retail, and digital to land a cohesive story.
- Develop deep expertise in our customers, the competitive landscape, and the broader category, and turn that insight into a point of view that informs product and marketing decisions.
- Partner closely with product management to influence the roadmap, represent the voice of the customer, and ensure what we build is something we can clearly and authentically market.
- Create the content and tools that bring products to life — value props, launch narratives, demos, and key messages.
Skills
Required
- Product positioning
- Messaging development
- Go-to-market strategy
- Customer research
- Competitive analysis
- Cross-functional leadership
- Communication (written and verbal)
- Strategic thinking
- Execution
Nice to have
- Hardware marketing
- Connected products marketing
- Automotive marketing
- Consumer technology marketing
- Energy sector marketing
- Mission-driven category marketing
- Team building and mentoring
What the JD emphasized
- 10+ years of product marketing experience
- crafting positioning and messaging that has measurably shifted how customers understand a product
- lead go-to-market for complex or consumer-facing products